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宗教旅游体验对游客行为意向的影响研究——游客心境的中介作用.docx

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宗教旅游体验对游客行为意向的影响研究——游客心境的中介作用 Introduction Inrecentyears,religioustourismhasbecomeincreasinglypopular,andmanytravelersnowseekoutplacesofreligioussignificancewhentheytravel.Thereasonsforthistrendcanbeattributedtoseveralfactors,includingagrowinginterestinspiritualityandpersonalgrowth,adesiretoexploredifferentculturesandtraditions,andasearchformeaningandpurposeinlife.Thisstudyaimstoexploretheimpactofreligioustourismexperiencesonvisitorbehaviorintentionsandthemediatingroleofvisitormentality. TheoreticalFramework Religioustourismisamultifacetedphenomenonthatcanbeanalyzedfromvarioustheoreticalperspectives.Onepossibleframeworkissocialpsychology,whichemphasizestheroleofsocialandculturalfactorsinshapinghumanbehavior.Accordingtothisperspective,themotivesforreligioustourismarecloselylinkedtothesocialandculturalenvironmentinwhichtravelersareembedded.Inaddition,socialpsychologytheorysuggeststhatpeople'sbeliefsandattitudesareinfluencedbytheirsocialnetworks,culturaltraditions,andpersonalexperiences. Visitorbehaviorintentionsrefertothecognitiveandaffectiveprocessesthatinfluencevisitors'decisionstoengageinspecificbehaviorsduringtheirtrip.Suchbehaviorscanincludesightseeing,shopping,dining,andparticipatinginreligiousactivities.Visitormentalityreferstothepsychologicalstateofvisitors,includingtheiremotions,attitudes,andmotivations.Thisstudyproposesthatvisitormentalitymediatestherelationshipbetweenreligioustourismexperienceandvisitorbehaviorintentions. Methodology Totesttheproposedmodel,asurveywasconductedwithasampleofreligioustouristsinChina.Atotalof300questionnairesweredistributedtovisitorsatthreedifferentreligioussites.Respondentswereaskedtoratetheirreligioustourismexperiences,theirvisitormentality,andtheirbehaviorintentions.Thedatawereanalyzedusingstructuralequationmodeling(SEM)totestthehypothesizedrelationships. Results TheresultsoftheSEManalysisindicatedthatreligioustourismexperiencehadasignificantpositiveeffectonvisitorbehaviorintentions.Furthermore,visitormentalitypartiallymediat