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旅华欧洲游客旅游决策行为模式研究——以西安入境欧洲游客为例(英文).docx

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旅华欧洲游客旅游决策行为模式研究——以西安入境欧洲游客为例(英文) Title:AStudyontheTravelDecision-makingBehaviorofEuropeanTouristsinChina:ACaseofXi'anasanEntryPointtoEurope Abstract: Thepurposeofthisstudyistoinvestigatethetraveldecision-makingbehaviorofEuropeantouristsinChina,focusingontheirchoiceofXi'anasanentrypointtoEurope.Theresearchaimstounderstandthefactorsthatinfluencetheirdecision-makingprocessandthepatternsthatemergefromtheirtravelbehavior.Thestudyusesamixed-methodapproach,includingsurveysandinterviews,tocollectdatafromEuropeantouristswhohavevisitedXi'an.ThefindingsofthestudywillcontributetoabetterunderstandingofEuropeantourists'traveldecision-makingbehaviorandcanprovideinsightsfortourismauthoritiesandindustryprofessionalsinChina. Keywords:traveldecision-making,Europeantourists,Xi'an,entrypoint,behaviorpatterns 1.Introduction: 1.1Background: Inrecentyears,Chinahaswitnessedarapidgrowthininternationaltourism,withanincreasingnumberofEuropeantouristsvisitingthecountry.Xi'an,withitsrichhistoricalandculturalattractions,hasemergedasapopularentrypointforEuropeantouriststravelingtoChinaandbeyond.Understandingthetraveldecision-makingbehaviorofthesetouristsiscrucialfortourismauthoritiesandindustryprofessionalstodevelopeffectivemarketingstrategiesandenhancetouristexperiences. 1.2Objectives: Themainobjectivesofthisstudyareto: 1.InvestigatethefactorsinfluencingEuropeantourists'choiceofXi'anasanentrypointtoEurope. 2.Examinethedecision-makingprocessusedbyEuropeantouristswhenplanningtheirtravelsinChina. 3.IdentifythepatternsandtrendsinthetravelbehaviorofEuropeantouristsinXi'an. 2.Methodology: 2.1DataCollection: Amixed-methodapproachwillbeemployedtocollectdataforthisstudy.Firstly,asurveyquestionnairewillbedistributedtoEuropeantouristswhohavevisitedXi'an.Thequestionnairewillincludebothstructuredandopen-endedquestionstogatherquantitativeandqualitativedata.Additionally,in-depthinterviewswillbeconductedwithaselectedgroupoftouriststogathermoredetailedinsightsintotheirtraveldecision-makingprocess. 2.2DataAnalysi