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基于游客认知的古村镇旅游吸引力因素研究(英文).docx

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基于游客认知的古村镇旅游吸引力因素研究(英文) ResearchonTouristCognition-BasedFactorsofAncientVillageTourismAttraction Introduction Inrecentyears,tourismhasbecomeasignificantanddynamicindustryworldwide,playinganincreasinglyessentialroleintheeconomicdevelopmentofmanycountriesandregions.Ancientvillageshaveuniqueculturalandhistoricalsignificance,forminganimportantpartofthetourismindustry.However,thecompetitioninthetourismmarketisfierce,andvarioustouristdestinationsarecompetingforattentionandfunding.Therefore,understandingthefactorsthataffectthetourismattractivenessofancientvillagesfromtheperspectiveofvisitors'cognitionisofgreatsignificance. LiteratureReview Tourismattractivenessisacentralconceptintourismmarketingresearch,whichevaluatestheabilityofatouristdestinationtoattractvisitorsandmeettheirneeds,desires,andexpectations.Previousstudieshaveidentifiedvariousfactorsthataffecttourists'evaluationofadestination'sattractiveness.Thesefactorscanbedividedintoobjectiveandsubjectiveaspects,includingnaturalscenery,tourismfacilities,cultureandhistory,servicequality,andprice. However,recentscholarshavearguedthatvisitors'cognitionandemotionsareanessentialfactorintheirevaluationoftourismattractiveness.Cognitioncanaffecttourists’decision-makingandbehavior,whileemotionscaninfluencetheirsatisfactionandloyalty.Cognitive-affectivetheorysuggeststhatthecognitivecomponentandtheemotionalcomponentoftouristattitudesareinterdependent. Methodology Thisstudyusedasurveyquestionnairetoinvestigatethefactorsthatinfluencetourismattractivenessbasedontourists'cognitiveperspectives.Thesamplesizewas300participants,whohadvisitedancientvillagesandhadsometourismexperiencesinChina.Thefour-pointLikertscalewasusedtoassessthevisitors'evaluationofthedifferentfactors. ResultsandDiscussion Theresultsofthestudyshowedthattourists'cognitiveevaluationofancientvillagetourismattractivenessinvolvesthreedimensions:naturalandenvironmentalfeatures,culturalheritageandhistory,andservicequalityandsocialexperience.Naturalandenvironmentalfeatureshadth