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IndirectEffects1AuthorPosting.©NationalCommunicationAssociation2009Thisistheauthor'sversionofthework.ItispostedherebypermissionoftheNationalCommunicationAssociationforpersonalusenotforredistribution.ThedefinitiveversionwaspublishedinCommunicationMonographsVolume76Issue4December2009p.408‐420.doi:10.1080/03637750903310360BeyondBaronandKenny:StatisticalMediationAnalysisintheNewMillenniumAndrewF.HayesSchoolofCommunicationTheOhioStateUniversityRunningHead:BeyondBaronandKennyCorrespondingauthorAndrewF.HayesSchoolofCommunicationTheOhioStateUniversity3016DerbyHall154N.OvalMallColumbusOH43210hayes.338@osu.eduIndirectEffects2Understandingcommunicationprocessesisthegoalofmostcommunicationresearchers.Rarelyarewesatisfiedmerelyascertainingwhethermessageshaveaneffectonsomeoutcomeoffocusinaspecificcontext.Insteadweseektounderstandhowsucheffectscometobe.Whatkindsofcausalsequencesdoesexposuretoamessageinitiate?Whatarethecausalpathwaysthroughwhichamessageexertsitseffect?Andwhatroledoescommunicationplayinthetransmissionoftheeffectsofothervariablesovertimea