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大学生参与MOOC学习的动机影响因素及提升策略研究 Title:FactorsInfluencingtheMotivationofCollegeStudentstoParticipateinMOOCLearningandStrategiestoEnhanceit Abstract: AsMassiveOpenOnlineCourses(MOOCs)continuetogainpopularityasaviableplatformforhighereducation,understandingthefactorsthatdrivecollegestudents'motivationtoengageinMOOClearninghasbecomecrucial.ThispaperaimstoexplorethevariousfactorsthatinfluencethemotivationofcollegestudentstoparticipateinMOOClearningandprovidesstrategiestoenhancethismotivation.BycomprehensivelyanalyzingtheliteratureconcerningmotivationandMOOCs,thisresearchhighlightstheimportanceofintrinsicandextrinsicmotivationalfactors,suchasself-efficacy,perceivedusefulness,socialinteraction,andrewards,thataffectcollegestudents'motivationtoparticipateinMOOClearning.Additionally,thispapersuggestsstrategiestoenhancemotivation,includingimplementinggoal-settingtechniques,optimizingcoursedesign,fosteringsocialinteraction,providingtimelyfeedback,andintegratinggamificationelements.Thesefindingscanassisteducators,designers,andfacilitatorsindevelopingeffectiveMOOCcoursesthatmotivatecollegestudentsandenhancetheirlearningexperience. 1.Introduction MassiveOpenOnlineCourses(MOOCs)haverevolutionizedthewayeducationisdelivered,allowinglearnersfromaroundtheworldtoaccesshigh-qualityeducationalcontent.MOOCsoffersignificantbenefitstocollegestudents,includingflexibility,accessibility,andtheopportunitytolearnfromrenownedexperts.However,thesuccessofMOOCsreliesheavilyonthemotivationofparticipantstoactivelyengageinlearning.ThispaperseekstoidentifythefactorsinfluencingthemotivationofcollegestudentstoparticipateinMOOClearningandprovidestrategiestoenhancethismotivation. 2.FactorsInfluencingMotivationinMOOCLearning 2.1IntrinsicMotivation 2.1.1Self-efficacy 2.1.2Personalinterestandcuriosity 2.1.3Autonomyandcontrol 2.2ExtrinsicMotivation 2.2.1Perceivedusefulness 2.2.2Socialinteractionandcollaboration 2.2.3Rewardsandrecognition 3.StrategiestoEnhanceMotivationinMOOCLearning 3.1Goal-settingtechniques 3.2Optimi