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大学生旅游行为研究分析——以福建江夏学院为例.docx

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大学生旅游行为研究分析——以福建江夏学院为例 Title:ResearchAnalysisontheTravelBehaviorofUniversityStudents-ACaseStudyofJiangxiaCollegeinFujian Introduction: Travelingplaysasignificantroleinthelivesofuniversitystudents,providingthemwithopportunitiestoexplorenewcultures,broadentheirhorizons,andgainpersonalgrowth.Thisresearchaimstoinvestigatethetravelbehaviorofuniversitystudents,focusingonJiangxiaCollegeinFujian.Byunderstandingtheirmotivations,preferences,andchallenges,wecanprovideinsightsandrecommendationstoenhancetheirtravelexperiencesandpromotesustainabletourism. 1.MotivationsforTravel: 1.1CuriosityandLearning:Manyuniversitystudentsaredrivenbyacuriositytolearnaboutdifferentcultures,customs,andhistories.Travelallowsthemtoexperiencethesefirsthand,leadingtopersonalgrowthandadeeperunderstandingoftheworld. 1.2RelaxationandStressRelief:Travelingoffersanescapefromtheacademicpressuresandprovidesanopportunitytounwind,relax,andrejuvenate. 1.3SocializingandNetworking:Universitystudentsoftenviewtravelasameanstomeetnewpeople,makefriends,andexpandtheirsocialnetworks.Grouptripsandtravelingwithfriendsarepopularamongthisdemographic. 1.4PersonalDevelopment:Travelchallengesindividualstostepoutoftheircomfortzones,developproblem-solvingskills,andbuildself-confidence.Itallowsthemtobecomemoreindependentandself-reliant. 2.TravelPreferences: 2.1DestinationSelection:Universitystudentsareattractedtodestinationswithculturalrichness,naturalbeauty,historicalsignificance,andadventureopportunities.Theyoftenprioritizecost-effectiveoptionsandproximitytotheircollege. 2.2Budgeting:Giventhelimitedfinancialresources,budgetingplaysacrucialroleintheirtraveldecisions.Theytendtooptforbackpackingorbudgetaccommodation,localtransportation,andaffordablediningoptions. 2.3DurationofTravel:Universitystudentsoftenhavelimitedtimeduringacademicbreaks,sotheyprefershortertripsorweekendgetaways.Theymightalsotakeadvantageoflongholidaystoembarkonmoreextendedjourneys. 2.4TravelActivities:Activitiessuchassightseeing,visitingculturalheritagesites