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生态翻译学视域下茶文化外宣英译研究.docx

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生态翻译学视域下茶文化外宣英译研究 Title:AStudyontheTranslationofTeaCultureinthePerspectiveofEcologicalTranslationStudies Abstract: Inrecentyears,theculturalexchangebetweendifferentcountrieshasbecomemorefrequent,andthetranslationofculturalelementshasplayedanessentialroleinpromotingunderstandingandcommunication.AsoneofthesignificantaspectsoftraditionalChineseculture,teaculturehasgainedattentionworldwide.Toenhancethedisseminationandunderstandingofteaculture,thispaperaimstoexplorethetranslationstrategiesandchallengesinthetransmissionofteaculturefromanecologicaltranslationstudiesperspective.Byanalyzingexistingtranslationexamplesandconsideringculturaldifferences,thisstudyoffersinsightsintoeffectivetranslationtechniquesandculturaladaptationmethodsforsuccessfulteaculturepromotioninaninternationalcontext. Keywords:teaculture,translation,culturalexchange,ecology,culturaladaptation 1.Introduction Teaculture,representingthelong-standingandprofoundculturalheritageofChina,hasincreasinglyattractedglobalattention.Theeffectivetranslationandpromotionofteaculturearecrucialforenhancingcross-culturalunderstandingandcommunication.However,duetothecomplexityanduniquecharacteristicsofteaculture,thetranslationprocessencountersvariouschallenges.Thispaperaimstoinvestigatethetranslationstrategiesanddifficultiesfacedinthetransmissionofteaculturefromanecologicaltranslationstudiesperspective. 2.TheoreticalFramework:EcologicalTranslationStudies Ecologicaltranslationstudiesfocusontherelationshipbetweentranslationanditssocio-culturalandnaturalenvironments.Itemphasizestheimportanceofculturaladaptationandecologicalbalanceinthetranslationprocess.Byconsideringtheecologicalcontext,translatorscanfindsuitablestrategiesandtechniquestoconveyculturalmeaningaccurately. 3.TranslationStrategiesforTeaCulturePromotion 3.1DirectTranslationStrategy Thisstrategyinvolvespreservingtheoriginallanguageandstructureoftheteaculture,facilitatingculturaldiffusionthroughnaturalizationinthetargetlanguage.However,itmayleadtomisunderstandingsoral