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中美专利企业英文简介的跨文化体裁分析.docx

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中美专利企业英文简介的跨文化体裁分析 Title:Cross-CulturalGenreAnalysisofChineseandAmericanPatentCompanies'EnglishIntroductions Abstract: Withtheincreasingglobalizationofthebusinessworld,cross-culturalcommunicationhasbecomeincreasinglyimportant.Thisstudyanalyzesthecross-culturaldifferencesingenreconventionsbetweenChineseandAmericanpatentcompanies'Englishintroductions.Byexaminingthelinguisticfeaturesandrhetoricalstrategiesusedinthetexts,thispaperaimstoidentifythevariationsincommunicationstylesandtoprovideinsightsintotheculturalfactorsinfluencingthesedifferences.ResultssuggestthatChineseandAmericanpatentcompaniesexhibitdivergentapproachesintermsofinformationpresentation,tone,andpersuasivetechniques. 1.Introduction: Intheglobalbusinessenvironment,patentcompaniesplayacrucialroleinpromotinginnovationandprotectingintellectualpropertyrights.Asintellectualproperty(IP)becomesavaluableassetforcorporations,effectivecommunicationandpresentationofpatentstoaninternationalaudienceisvitalforsuccess.Consequently,understandingthecross-culturaldifferencesingenreconventionsofpatentcompanies'Englishintroductionsisessentialtoensureeffectiveinterculturalcommunicationandbusinessnegotiation. 2.Methodology: Thisstudyemploysaqualitativeresearchdesignutilizingcontentanalysis.AcorpusofChineseandAmericanpatentcompanies'Englishintroductionsiscollected,andacomparativeanalysisoftheirgenreconventionsisconducted.Thelinguisticfeatures,rhetoricalstrategies,andculturalcueswithinthetextsareanalyzedtoidentifycross-culturaldiscrepancies. 3.GenreConventionsofChinesePatentCompanies'EnglishIntroductions: Chinesepatentcompaniesprioritizeprovidingcomprehensiveinformationabouttheirproductsortechnologiesinanexhaustivemanner.Theintroductionsoftenincludedetailedtechnicalspecificationsandexperimentaldata,emphasizingthecompany'sexpertiseandcredibility.Theyadoptaformalandauthoritativetone,relyingonfactualevidencetosupporttheirclaims.Additionally,Chinesepatentcompaniespredominantlyuseanexpositorystyle,focusingonpresentingtechnicaldetails