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基于购买者需求视角的民办养老机构营销策略研究——以杭州康久天颐老人之家为例.docx

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基于购买者需求视角的民办养老机构营销策略研究——以杭州康久天颐老人之家为例 Title:AStudyonMarketingStrategiesofPrivateElderlyCareInstitutionsBasedonBuyer'sDemandPerspective-ACaseofHangzhouKangjiuTianyiNursingHome Abstract: Theagingpopulationisagrowingconcernglobally,leadingtoanincreaseddemandforelderlycareservices.Inresponsetothistrend,privateelderlycareinstitutionshaveemergedassignificantplayersinthemarket.Thisresearchfocusesonunderstandingthemarketingstrategiesadoptedbyprivateelderlycareinstitutionsfromtheperspectiveofbuyers'demand.Specifically,thisstudyanalyzesthemarketingstrategiesimplementedbyHangzhouKangjiuTianyiNursingHome,withtheaimofprovidinginsightsandrecommendationsforthedevelopmentofeffectivemarketingstrategiesinthissector. 1.Introduction: 1.1Background 1.2ResearchObjective 1.3ResearchSignificance 2.LiteratureReview: 2.1AgingPopulationandDemandforElderlyCareServices 2.2MarketingStrategiesinElderlyCareInstitutions 2.3Buyers'DemandPerspectiveinMarketingStrategies 3.Methodology: 3.1ResearchDesign 3.2DataCollection 3.3DataAnalysis 4.ResultsandAnalysis: 4.1OverviewofHangzhouKangjiuTianyiNursingHome 4.2MarketingStrategiesAdoptedbyHangzhouKangjiuTianyiNursingHome 4.2.1TargetMarketIdentification 4.2.2BrandingandDifferentiation 4.2.3PricingStrategy 4.2.4PromotionalActivities 4.2.5ServiceQualityandReputationBuilding 4.3EvaluationofMarketingStrategies 5.Discussion: 5.1EffectivenessofMarketingStrategies 5.2ChallengesandLimitations 5.3RecommendationsforImprovement 6.Conclusion: 6.1SummaryofFindings 6.2ImplicationsforMarketingStrategiesinPrivateElderlyCareInstitutions 6.3FutureResearchDirections References ThisresearchexaminesthemarketingstrategiesadoptedbyHangzhouKangjiuTianyiNursingHome,aprominentprivateelderlycareinstitution,fromtheperspectiveofbuyers'demand.Thestudyprovidesvaluableinsightsintothemarketingapproachesutilizedbyprivateelderlycareinstitutionstoattractandretaincustomersinahighlycompetitivemarket.Thefindingscancontributetothedevelopmentofeffectivemarketingstrategiesintheelderlycaresector,ult