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基于ISM和AHP的物流企业服务竞争力影响因素研究.docx

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基于ISM和AHP的物流企业服务竞争力影响因素研究 Title:FactorsInfluencingtheCompetitivenessofLogisticsEnterpriseServicesBasedonISMandAHP Introduction: Intoday'sglobalizedworld,logisticsplaysacrucialroleinenablingbusinessestocompeteeffectivelyinthemarketplace.Tothriveinthishighlycompetitiveenvironment,logisticsenterprisesmustcontinuouslyenhancetheirservicecompetitiveness.Understandingthekeyfactorsthatinfluencethecompetitivenessoflogisticsenterpriseservicesisthereforeessentialforsustainablegrowth.ThisstudyaimstoinvestigateandanalyzethesefactorsusingtheInterpretiveStructuralModeling(ISM)andAnalyticalHierarchyProcess(AHP)methods. Methodology: TheISMmethodhelpsinidentifyingandanalyzingtherelationshipsbetweenvariousfactorsthatinfluencethecompetitivenessoflogisticsenterpriseservices.Meanwhile,theAHPmethodenablesthedeterminationoftherelativeimportanceandprioritylevelsofthesefactors.Byintegratingthesetwomethods,acomprehensiveanalysisofthecompetitivenessfactorscanbeachieved. FindingsandAnalysis: Throughanextensiveliteraturereviewandexpertinterviews,severalkeyfactorsthatinfluencethecompetitivenessoflogisticsenterpriseserviceswereidentified.Thesefactorsincludeinfrastructure,technologyadoption,servicequality,cost-effectiveness,customersatisfaction,organizationalcapabilities,andsupplychainintegration. TheISMtechniquewasemployedtoestablishahierarchicalstructureofthesefactorsandtodeterminethelinkagesandinterdependenciesbetweenthem.Theresultsrevealedthatinfrastructureandtechnologyadoptionwereidentifiedasthefundamentalfactors,whileservicequality,cost-effectiveness,customersatisfaction,organizationalcapabilities,andsupplychainintegrationwereidentifiedastheupper-levelfactors. UsingtheAHPmethod,therelativeimportanceandprioritylevelsofthesefactorsweredeterminedthroughpairwisecomparisons.Thefindingsindicatedthatservicequality,customersatisfaction,andsupplychainintegrationrankedhighlyintermsofimportanceandpriority.Thesefactorsaredirectlyrelatedtocustomerexperienceandcompetitivenessinthemarketplace. Discussion: T