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基于拓展型平衡计分卡的建筑企业绩效评价研究——以Z公司为例.docx

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基于拓展型平衡计分卡的建筑企业绩效评价研究——以Z公司为例 Title:ResearchonPerformanceEvaluationofConstructionEnterprisesBasedontheExtendedBalancedScorecard:ACaseStudyofCompanyZ Abstract: Theperformanceevaluationofconstructionenterprisesplaysacriticalroleinassessingtheiroveralleffectivenessandidentifyingareasforimprovement.ThispaperexplorestheapplicationoftheextendedBalancedScorecard(BSC)frameworkintheperformanceevaluationofCompanyZ,aconstructionenterprise.Byadoptingacomprehensiveandmultifacetedapproach,theextendedBSCallowsforaholisticunderstandingofCompanyZ'sperformanceacrossfinancial,customer,internalprocess,andlearningandgrowthperspectives.Thefindingsofthisresearchhelpidentifythestrategicobjectives,keyperformanceindicators(KPIs),andinitiativesthatcandrivethecompany'ssuccessandsustainability. Keywords:Performanceevaluation,constructionenterprise,extendedBalancedScorecard 1.Introduction Inthehighlycompetitiveconstructionindustry,performanceevaluationisofparamountimportanceforcompaniestothriveandprosper.Thetraditionalfinancial-basedperformanceevaluationmethodsoftenfailtocapturethecomplexdynamicsandmultidimensionalnatureofconstructionenterprises.Therefore,thisresearchaimstoinvestigatetheuseoftheextendedBalancedScorecard(BSC)frameworkinassessingtheperformanceofCompanyZ,aleadingconstructionenterprise. 2.LiteratureReview 2.1PerformanceEvaluationinConstructionEnterprises 2.2TheBalancedScorecardanditsExtension 2.3BenefitsoftheExtendedBalancedScorecard 3.Methodology ToevaluatetheperformanceofCompanyZ,amixedmethodapproachisadopted.First,acomprehensivereviewofthecompany'sfinancialstatements,customerfeedback,internalprocesses,andlearningandgrowthinitiativesisconducted.Secondly,interviewswithkeystakeholders,includingmanagement,employees,andcustomers,areconductedtogatherqualitativedata.Finally,quantitativedataiscollectedthroughsurveysandquestionnairesdistributedamongemployees. 4.ApplicationoftheExtendedBalancedScorecardinCompanyZ 4.1FinancialPerspective:EvaluatingFinancialPerformance 4.2CustomerPerspective