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【Abstract】Chinahasgraduallyenteredtheagingsociety.Thevigorousdevelopmentofthetourismindustrywillusherinthespring.Withthedevelopmentofeconomyandtheestablishmentandimprovementofthesocialsecuritysystem,peopleisideasandthoughtshavebeensubtlychanged.Vigorouslydevelopingtheelderlytourismmarketcanobtaingoodsocialbenefitsandeconomicbenefits.Thispaperdescribesthedevelopmentoftheelderlymarketproblemsandthemeasurestosolvetheproblem. 【keywords】theoldpeople;market;develop. 【Introduction】 Chinaisnowenteringanagingsociety.Chinaisnowabout180millionoftheelderly;inthenexttenyearstheagingratewillaccelerate.NowthenumberofelderlypeopleinChinahasreachedmorethan20%ofthetotalnumberoftourists,whichmeansthecomingoftheagingsociety.Inthesocialtotaldemand,thespecialneedsoftheelderlytoincrease,tomeettheneedsofelderlyisgoodsandservices,theelderlyindustryhasanunprecedenteddevelopmentopportunities,whichmeansthattheelderlytourismmarketisaverypotentialmarket.Todaytourismmarketcompetitionisveryfierce.Thedevelopmentoftheelderlytourismmarketisnotonlyforthedevelopmentoftourismenterprisestoseekopportunities,butalsotopromotethedevelopmentoftourismeconomy.Onthebasisofanalyzingthepresentsituationanddevelopingtrendoftheoldpeopleinourcountry. ThemeaningofTourism Tourismisthesumofalltherelationsandphenomenainprocessofnonsettlementtravellingandtheoccurrenceoftouristprocess. Tourismiscarriedoutwithoutanypsychologicalburden,travellingcaneasethestressofworkandlife,sothatthebodycanbecompletelyrelaxed. Travellingcanbroadentheirhorizons,increaseknowledge.Throughtourism,peoplecanobservetherichculturallandscape,andunderstandtheculturalcustoms,eatinghabitsandreligiousbeliefs. Travelcanenableustomakemorelike-mindedfriends. Thefeasibilitystudyofthedevelopmentoftheelderlytourismmarket Theelderlytourismmarketisvast,andthescaleishuge. ChinaAssociationfortheelderlyandthenationalCivilAffairsBureauannouncedthatfromOctober1999onwards,Chinahasenteredanagingsociety.Thesixthof2010censusdatabulletinshowstha