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CUSTOMERADOPTIONOFONLINE RESTAURANTSERVICES– AMULTI-CHANNELAPPROACH by CelesteK.Mozeik AthesissubmittedtotheFacultyoftheUniversityofDelaware inpartialfulfillmentoftherequirementsforthedegreeofMasterof HospitalityInformationManagement Spring2007 Copyright2007CelesteMozeik AllRightsReserved UMINumber:1444649 UMIMicroform1444649 Copyright2007byProQuestInformationandLearningCompany. Allrightsreserved.Thismicroformeditionisprotectedagainst unauthorizedcopyingunderTitle17,UnitedStatesCode. ProQuestInformationandLearningCompany 300NorthZeebRoad P.O.Box1346 AnnArbor,MI48106-1346 CUSTOMERADOPTIONOFONLINE RESTAURANTSERVICES– AMULTI-CHANNELAPPROACH by CelesteK.Mozeik Approved:__________________________________________________________ SrikanthBeldona,Ph.D. AssistantProfessor,DepartmentofHotel,RestaurantandInstitutional Management Approved:__________________________________________________________ FrederickJ.DeMicco,Ph.D. ChairoftheDepartmentofHotel,RestaurantandInstitutional Management Approved:__________________________________________________________ TimothyK.Barnekov,Ph.D. DeanoftheCollegeofHumanServices,EducationandPublicPolicy Approved:__________________________________________________________ CarolynA.Thoroughgood,Ph.D. ViceProvostforResearchandGraduateStudies IcertifythatIhavereadthisthesisandthatinmyopinionitmeetsthe academicandprofessionalstandardrequiredbytheUniversityasa thesisforthedegreeofMasterofScience . Signed:__________________________________________________________ SrikanthBeldona,Ph.D. Professorinchargeofthesis IcertifythatIhavereadthisthesisandthatinmyopinionitmeetsthe academicandprofessionalstandardrequiredbytheUniversityasathesis forthedegreeofMasterofScience Signed:__________________________________________________________ CihanCobanoglu,Ph.D. Memberofthesiscommittee IcertifythatIhavereadthisthesisandthatinmyopinionitmeetsthe academicandprofessionalstandardrequiredbytheUniversityasathesis f