2022接受美学视角下的英语广告翻译51695442_3030013.docx

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接受美学视角下的英语广告翻译

学院 外语学院
专业 英语
方向 经贸
班级 2009级8班
学号 0908101B874
姓名 伍思蓓
指导教师 王洪渊

二○一四年四月
TranslatingTechniquesofEnglishAdvertisementsfromthePerspectiveofReceptionAesthetic

Supervisor:WangHongyuan

Author:WuSibei

AThesisSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofB.A.inEnglish

SchoolofForeignLanguages
SichuanUniversityofScience&Engineering
Zigong,Sichuan,China
April,2014

Acknowledgements
Thisthesiscouldnothavebeencompletedwithoutmysupervisor,Mr.Wang,whohasguidedandsupportedmeinthecompletionofmywork.Heisnotonlymyacademicadviserbutalsoarolemodel,onewhoacceptsdifferentopinionsandsharesknowledgewithcolleagues.Atthebeginningofmywork,heinitiallyprovidedmewithadvicethatstimulatedmyacademiccuriosityandmyresearchideaandhasshownathoughtfulinterestinmyprogressthroughthewholeprocess.Furthermore,heoffersmeinsightfulcommentsandthoughtfulassistancethroughoutthewritingofthepaper,whichIgreatlyappreciate.Ialsothankmyfriends,LiQi,ZhouMeng,GaoTian,ZhangBingjieforprovidingmewithinvaluableacademicadviceandencouragement.Iamgratefultothemforbeingmyfriendsandacademicconsultantsinthepasttwoyears.Additionally,mysincereappreciationgoestoMs.He,averyknowledgeableteacher,whoembracedmyinterdisciplinaryresearchideaatitsinitialstage.Inoneword,Iwouldliketothankallthosewhohaveeverhelpedme.
Atlast,Iappreciatealllovingconsiderationsfrommybelovedfamily.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhohavegivenmetheirwarmhelpandprecioustimetoworkoutmyproblemsduringthetoughcourseofthethesis.

Abstract
Asawayoftransmittinginformationandpropagating,advertising’srolecannotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsograduallyhasbecomeamustforsocialcommunicationwhichinturninfluencesthedevelopmentofsocietyandeconomy.ThisthesismainlyfocusesonthelinguisticfeaturesofadvertisingEnglish.Nowadaysadvertisinghaspenetratedintoeverycornerofourliftasitstransmittingmediainmanyforms:newspaper,magazine,TV,radio,aswellasnetwork.Theg