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《跨国公司经营管理》教学大纲(英文).pdf

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Syllabusof《TransnationalManagement》 CourseName：TransnationalManagementCourseCode：52 Credits：2TotalCreditHours：32 LectureHours：32ExperimentHours：0 ProgrammingHours：0PracticeHours：0 TotalNumberofExperimental(Programming)Projects0, Where,Compulsory(0),Optional(0). School：BusinessSchool TargetMajor：BusinessAdministration Ⅰ、CourseNature&Aims TheTransnationalManagementisanoptionalcourseforhighereducationeconomicmanagement majors,andhasanimportantpositionandroleinprofessionaltrainingprograms.Moreandmore peopleareparticipatingininternationaloperationsandrelatedactivitiesinagloballycompetitive environment.Theglobalmarketandmultinationalcompanieswillaffectallenterprises,including thosewithoperationsinChina.Enterprisemanagersthereforeurgentlyneedtocomprehend transnationalmarketideas,rules,strategies,andregulations.Thiscourseexplorestransnational businesstheory,knowledge,ideas,andmethodsandisacoursethatemphasizesboththeoryand ability.Throughthestudyofthiscourse,studentswillunderstandtheconceptofmultinational companies,theimpactonthedevelopmentoftheworldeconomyandthebasictheoriesof multinationalcompanies;mastertheknowledgeandskillsoftransnationalentrymodes, transnationalstrategicalliances,internaltrade,andcross-culturalmanagementintransnational operations;mastertheknowledgeandskillsofmultinationalenterprisemanagementsuchas multinationalhumanresourcemanagement,multinationalenterpriseorganizationmanagement, internationalmarketing,corporateR&Dinternationalization,globaloperation,etc.Thiscourse aimstopromotetheinternationalperspectiveofstudents,improvetheirinterculturalawareness, andmastertheirfundamentalknowledgeoftransnationalactivitiesintermsofbeingabletoface thechallengesofinternationalizationofenterprises. Ⅱ、CourseObjectives 1.MoralEducationandCharacterCultivation. Throughthecourselearning,studentswillhaveacomprehensiveunderstandingoftheknowledgeof multinationalcompanymanagement.ThroughtheexplanationofthecaseofChineseinternationalmanagement, theywillunderstand