微博对网络舆论生成模式的影响.doc

微博对网络舆论生成模式的影响
内容提要针对微博（微型HYPERLINK"http://media.people.com.cn/GB/22114/57873/index.html"\t"_blank"博客）近年来快速发展的现状，本文结合几个微博网站的特点，着重探讨了微博对网络舆论生成模式的影响，并借用“长尾理论”和“短板理论”阐述了微博舆论影响力的HYPERLINK"http://action.utops.cc/click.jsp?adsId=345&adsLeagueId=5&adsUserId=188&siteId=379&siteLeagueId=5&siteUserId=277&scId=2&adsType=2&prices=0.82&checkCode=911a8c4f8ba082d3f3508ecf65a779a8_222.73.161.244&click=1&url=http%3A//www.mpshow.com.cn/Topic/taozhuang09_zs.aspx%3F80853%26utm_source%3Dzd%26utm_medium%3Dcpm%26utm_content%3DA%26utm_campaign%3D1027H5&v=0&keyword=%u6765%u6E90&s=http%3A//media.people.com.cn/GB/40628/10971044.html&rn=508218---2010-2-16-9:48:10"\t"_blank"来源，最后作出了相应的诠释图。一、问题的提出舆论，是公众在一定HYPERLINK"http://action.utops.cc/click.jsp?adsId=410&adsLeagueId=5&adsUserId=1&siteId=379&siteLeagueId=5&siteUserId=277&scId=2&adsType=98&prices=1.51&checkCode=6d0b0214aaf4073fbb2cdbc7d3d88a42_222.73.161.244&click=1&url=http%3A//www.landyhappy.net&v=0&keyword=%u65F6%u95F4&s=http%3A//media.people.com.cn/GB/40628/10971044.html&rn=212830---2010-2-16-9:48:10"\t"_blank"时间和空间内，对与自身或社会利益密切相关的各种公共事务所持有的意见和HYPERLINK"http://action.utops.cc/click.jsp?adsId=240&adsLeagueId=5&adsUserId=188&siteId=379&siteLeagueId=5&siteUserId=277&scId=2&adsType=2&prices=0.8&checkCode=a3dfca12b8e370cb569c6e3905a0e6a8_222.73.161.244&click=1&url=http%3A//www.jiayuan.com/parties/succdjs/&v=0&keyword=%u6001%u5EA6&s=http%3A//media.people.com.cn/GB/40628/10971044.html&rn=648195---2010-2-16-9:48:10"\t"_blank"态度的总和。和舆情、民意相比，舆论的概念相对狭窄，舆论须是公开的公众意见，且舆论必需依靠媒介的传递作用。在HYPERLINK"http://action.utops.cc/click.jsp?adsId=249&adsLeagueId=5&adsUserId=188&siteId=379&siteLeagueId=5&siteUserId=277&scId=2&adsType=2&prices=1.34&checkCode=b0ddc23b83ad03600c87513532d86602_222.73.161.244&click=1&url=http%3A//www.sasacity.com/sports-brand-60.html/%3Futm_source%3Dhp_banner&v=0&keyword=%u4F20%u7EDF&s=http%3A//media.people.com.cn/GB/40628/10971044.html&rn=786964---2010-2-16-9:48:10"\t"_blank"传统媒体时代，舆论局限于主流媒体对社会意见的多数化反映；在信息时代，新媒体的大量涌现，改变了舆论发生、发