基于“使用与满足”的新浪微博用户调查与分析.pdf

河北大学

硕士学位论文

基于“使用与满足”的新浪微博用户调查与分析

姓名：魏娜

申请学位级别：硕士

专业：新闻学

指导教师：王俊杰

2011-05
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Abstract

Abstract

Inthispaper,theconceptofmicroblog,characteristicsanddevelopmentstatusand
descriptionmadeacomb,andfromtheusesandgratificationstheorypointofview,toSina
microblog,forexample,usersofSinamicroblogcomposition,characteristics,usagebehavior
andtheuseofmotivationSystematicinvestigationandanalysis,visitSinamicroblogusersto
useandtomeetthesituation,sothatSinamicroblogtomeetusers’demandproblems,andto
addresstheseissuesproposeappropriatecountermeasurestothemicroblogoperators
correspondingdataAndconclusions,soastoprovidemoreconvenientmicroblog,andmore
attentiveservice,fromthebigpicture,andmoreconducivetomicroblogsounddevelopment
inChina.

KeywordsUsesandGratificationsMicroblogSinaMicroblogMicroblogusers

II

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