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宝洁公司的战略实施与控制系统.ppt

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IMPLEMENTINGSTRATEGY&CONTROLSYSTEMSATP&GAgendaChoiceCascadetoDefinetheChoicesChoiceCascadetoDefinetheChoicesRe-caponlecture1HOMEWORKHOMEWORKChoiceCascadetoDefinetheChoicesImplementingstrategyFirst:UnderstandingthecustomerRetailisstillfragmentedShareoftop50publiccompanies,1998Energy * OnlydiscloseddealconsiderationsinexcessofUSD25million Source: Amdata;ThomsonFinancialSecurities;McKinseyanalysisThereisawaroutthereSwedenNowweknowthecustomer…canwefindasweetspot?HavingtherightcapabilitiesGlobalAholdCustomerTeamOverviewLocalNordicTeamLocalNordicTeam-accountabilityControlSystemsReminder:OGSMP&GMeasures:e.g.YesAromaLaunchP&GMeasures:e.g.YesAromaLaunchFINANCIALFIRMYesAromaLaunchVolumeTrackingVolumeTrackingYesAromaLaunchSharesTrackingYesAromaLaunchSalesFundamentalsTrackingAnoteoncompetitionPossibleExplanationsYesAromaLaunchBudgetTrackingFINANCIALTRACKINGBrandProfitEstimates&ReconciliationsACTIONSTEPS:E.g.SeptemberBPEACTIONSTEPS:E.g.SeptemberBPEPERFORMANCETRACKINGAccountabilityPERFORMANCETRACKINGWork&DevelopmentPlansPERFORMANCETRACKINGDiditwork?YESCASESUMMARY:STRATEGY&CONTROLSYSTEMSATP&GSUMMARY:STRATEGY&CONTROLSYSTEMSATP&GQUESTIONS?