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Case1Inthiscase,thereseemedtobeproblemsincommunicatingwithpeopleofdifferentculturesinspiteoftheeffortsmadetoachieveunderstanding.WeshouldknowthatinEgyptasinmanycultures,thehumanrelationshipisvaluedsohighlythatitisnotexpressedinanobjectiveandimpersonalway.WhileAmericanscertainlyvaluehumanrelationships,theyaremorelikelytospeakoftheminlesspersonal,moreobjectiveterms.Inthiscase,Richard,smistakemightbethathechosetopraisethefooditselfratherthanthetotalevening,forwhichthefoodwassimplythesettingorexcuse.Forhishostandhostessitwasasifhehadattendedanartexhibitandcomplimentedtheartistby―saying,Whatbeautifulframesyourpicturesarein.InJapanthesituationmaybemorecomplicated.Japanesepeoplevalueorderandharmonyamongpersonsinagroup,andthattheorganization-itselfbeitafamilyoravastcorporation-ismorevaluedthanthecharacteristicsofanyparticularmember.Incontrast,Americansstressindividualityasavalueandareapttoassertindividualdifferenceswhentheyseemjustifiablyinconflictwiththegoalsorvaluesofthegroup.Inthiscase:Richard,smistakewasinmakinggreateffortstodefendhimself.Lettheothersassumethattheerrorswerenotintentional,butitisnotrighttodefendyourself,evenwhenyourunstatedintentistoassistthegroupbywarningothersofsimilarmistakes.Asimpleapologyandacceptanceoftheblamewouldhavebeenappropriate.ButforpoorRichardtohavemerelyapologizedwouldhaveseemedtohimtobesubservient,unmanly.WhenitcomestoEngland,weexpectfewerproblemsbetweenAmericansandEnglishmenthanbetweenAmericansandalmostanyothergroup.Inthiscasewemightlookbeyondthegestureoftakingsugarorcreamtothevaluesexpressedinthisgesture:forAmericans,―Helpyourself;fortheEnglishcounterpart,―Bemyguest.AmericandEanglishpeopleequallyenjoyentertainingandbeingentertainedbuttheydiffersomewhatinthevalueofthedistinction.Typically,theidealguestatanAmericanpartyisone―whomakeshimselfathome,eventothepointofansweringthedoororfixinghisowndrink.Forpersonsinmanyothersocieties,includingatleastthishypotheticalEnglishhost,suchguestbehaviorispresumptuousorrude.Case2Acommonculturalmisunderst