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高中英语Unit 5 Inside advertising--Reading 人教版选修九.doc

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Unit5InsideadvertisingPartOne:TeachingDesignPeriod1:Asamplelessonplanforreading(HOWADVERTISINGWORKS)AimsTohelpstudentsdeveloptheirreadingabilityTohelpstudentslearnaboutadvertisingProceduresWarmingupbydefiningadvertisingGoodmorningclass!Doyouknowwhatisadvertising?Doknowwanttoknowsomeinsideinformationaboutadvertising?ADVERTISINGisapaidformofcommunicatingamessagebytheuseofvariousmedia.Itispersuasiveinformativeanddesignedtoinfluencepurchasingbehaviororthoughtpatterns.Nowturntopage42.WeshalltakeHOWADVERTISEWORKStoday.■Warmingupbylearntouse“advertise”Advertise:(v.t.)Togivenoticeto;toinformorapprise;tonotify;tomakeknown;hencetowarn;--oftenfollowedbyofbeforethesubjectofinformation;astoadvertiseamanofhisloss.Advertise:(v.t.)Togivepublicnoticeof;toannouncepubliclyesp.byaprintednotice;astoadvertisegoodsforsalealostarticlethesailingdayofavesselapoliticalmeeting.■WarmingupbylookingandsayingWhatarethesepicturesfor?Yestheyareforadvertisinggoods.Couldyousaysomethingaboutthem?Couldyoumakequestionsandanswersaboutthesepictures?Butfirstlet’sgotopage84forsomenecessaryinformation.I.Pre-readingHerearesomequestionsandanswersforthepicturesIshowedyoujustnow.Readthemandmatchthemwiththecorrectpictures.Youmaydrawyourownpicturestomatchthem.Question1:Whatcanbemoreterriblethanwatchingtheseads?Answer1:Youcouldgetsomeonewatchtheadsforyou.Question2:Whyaretheadsonthispagesosmall?Answer2:Idon'twantpeopletodieIjustwantthemtosuffer.Question3:WhatcanIdoifIwanttoordersomeoftheseproducts?Answer3:Youcanseekformedicalcarebutit'sprobablytoolatealready.Question7:Whatisthepurposeofthesesillycoloursyouuse?Answer7:Turnyourmonitoroffandreadtheblacktextonthescreenthenyou'llknow...Question8:I