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CreatingYourCoverLetterCreatingYourCoverLetter    Everytimeyousendoutarésumé,you’llneedtohaveagreatcoverlettertosendalongwithit.It’sagoodideatocustomizeyourcoverletterforeachjobyou’reapplyingfor.Thecoverletterisanotherwayofintroducingyourselftoapotentialemployer.Whatitsaysaboutyoucanbethedifferencebetweengettinginthedoorandmissingyourchance.BeforeYouWrite   Eachcoverlettertakespreparation.Herewe’veoutlinedsomethingstokeepinmindwhenpreparingtowriteyourcoverletter:   Thinkaboutyourselfandyourexperiences.Thenthinkabouthowyouwouldliketorelateyourexperiencetotheorganizationyou’rewritingto.Whichofyourtalents,skills,personalitytraitsandaccomplishmentsshouldthisparticularorganizationknowabout?Brainstormalistforyourself.   Howdidyouhearaboutthisopportunity?Ifitwasthroughapersonalcontact,writedownthename.Ifthroughanadvertisement,writedownwhereandwhenyousawit,andlistthespecificpointstheadwantsyoutoinclude.   Whatdoyouknowabouttheorganizationyou’rewritingto?Whatattractedyoutoitinthefirstplace?Maybeit’spersonal(afriendworkedthere),ormaybeyouareimpressedwithwhattheorganizationdoesoradmiretheiruniqueworkphilosophy.Dosomeresearchaboutthecompanyonlineorthroughtrademagazines,etc.   Whomareyouwritingto?It’salwaysbesttowritetoareal,liveperson(withatitle)ifyoucan,soifyou’renotrespondingtoanadthatincludesaspecificcontact,trytolookupthenameofsomeoneinparticulartowriteto.Besuretospellbothnameandtitleperfectly.Ifyoucannotfindaspecificpersontowriteto,try“DearHiringManager”or“DearHumanResources.”Avoidgender-specificsalutationssuchas“Sir”and“Ma’am.”TheRightFormat   Busypeopledon’twanttoreadlonglettersfrompeopletheydon’tknow.Thecoverlettershouldbeonepagelong,andinstandardbusinessletterformat.Thismeansthatyoumayindentyourparagraphsornot–butnotindenti