“快乐桌游”桌游吧创业设计毕业设计.pdf

摘要本文从地理位置、经营内容、经营原则以及室内布局设计四个方面对“快乐桌游”进行了具体的定位；从宣传、资金投入、经营管理、人员分配、价格制定、促销活动、经营服务七个方面对“快乐桌游”的营销做出了详细的规划；通过SWOT分析，结合现实基本情况，分析出“快乐桌游”所拥有的竞争优势、机会以及存在的不足和威胁，为以后的实际经营提供了行动指南。关键词：桌游；营销；管理；资金；服务目录前言.............................................................................................1第1章“快乐桌游”简介...............................................................21.1经营内容................................................................................21.2地理位置................................................................................21.3经营原则................................................................................31.4吧内设计................................................................................3第2章营销.......................................................................................52.1宣传........................................................................................52.2资金投入................................................................................62.3管理........................................................................................82.4人员分配................................................................................82.5价格制定................................................................................92.6搅动/促销活动.....................................................................92.7优化服务..............................................................................112.8未来规划..............................................................................11第3章SWOT分析............................................................................123.1竞争优势..............................................................................123.2竞争劣势..............................................................................133.3机会分析..............................................................................143.4威胁分析..............................................................................14总结.....................................................