网购对实体店冲击的经济研究-毕设论文.doc

沈阳理工大学学士学位论文摘要随着电子商务的蓬勃发展，网购服装店以其经营成本低，经营具有灵活性，价格低廉的优势，使得经营成本相对较高的实体服装店的经营受到比较大的冲击。实体服装店由于房租、人员、促销等各种运营成本的存在，在经营上处于劣势；同时在价格方面，与网购服装店相比，实体服装店也处于相对劣势的；因此实体服装店正承受着前所未有的压力。本文共分为四大部分，第一部分：网购服装店与实体服装店发展现状；第二部分：网购服装店对实体服装店的冲击及成因分析；第三部分：网购服装店与实体服装店未来发展的障碍；第四部分：网购服装店与实体服装店的发展策略。本文通过调查和资料整理，并运用经济学原理加以分析，帮助与网购服装店进行复杂的竞争和对抗的实体服装店，以新颖的经营模式站稳脚跟，进而与单纯网购服装店在市场中平分秋色。关键词：网购服装店；实体服装店；电子商务AbstractWiththerapiddevelopmentofe-commerce，onlineshoppingclothingstorewithitsloweroperatingcosts，operatingflexibility，lowpriceadvantage，makesphysicalclothingstoreoperatingcostsrelativelyhighoperatingunderrelativelylargeimpact．Entityclothingstorerent，duetopersonnel，promotionsandothervariousoperatingcosts；atthesametime，intermsofprice，comparedwithonlineshoppingclothingstoreclothingstore，thereisrelativelyinferior；thereforetheentityclothingstoreisfacingthehithertounknownpressure．Thispaperisdividedintofourparts，thefirstpart：onlineshoppingclothingstoreandentityclothingstoredevelopmentstatus；thesecondpart：onlineshoppingclothingstoreontherealclothingstoreimpactandcauseanalysis；thethirdpart：thefuturedevelopmentofonlineshoppingclothingstoreandentityclothingstoredisorder；thefourthpart：thestrategiesforthedevelopmentofonlineshoppingandfashionclothingstoreshop．Sortingthroughinvestigationanddata，andtheuseofprinciplesofeconomicstoanalyzeandorganize，helpentityclothingstoreinthepresentandonlineshoppingclothingstorecomplexcompetition，innovativebusinessmodeltogainafirmfoothold，andthenwithasimpleonlineshoppingstoregohalvesonafifty-fiftybasisinthemarket．Keywords：onlineshopping；entityclothingstore；electroniccommerce目录TOC\o"1-3"\h\uHYPERLINK\l"_Toc358902980"摘要PAGEREF_Toc358902980\hIHYPERLINK\l"_Toc358902981"AbstractPAGEREF_Toc358902981\hIIHYPERLINK\l"_Toc358902982"目录PAGEREF_Toc358902982\hIIIHYPERLINK\l"_Toc358902983"引言PAGEREF_Toc358902983\h1HYPERLINK\l"_Toc358902984"1相关概念与理论概述PAGEREF_Toc358902984\h3HYPERLINK\l"_Toc358902985"1.1电子商务PAGEREF_Toc358902985\h3HYPERLINK\l"_Toc35890298