香酥鸭创业策划书.doc

题目:香酥鸭创业策划市营F1302张诗瑶201320030126目录下4、5、6市营F1302廖萍萍201320030128目录下8、9市营F1302贾琳琳201320030131目录下7市营F1302伍宏蕾201320030123目录下1市营F1302田露201320030129目录下2、3联系方式：18838095055（张诗瑶）2014年11月23日目录TOC\o"1-3"\h\uHyperlink\l"_Toc63737609"1.西北大草原香酥鸡鸭产品分析PageRef_Toc63737609\h3Hyperlink\l"_Toc63737610"1.1香酥鸡鸭的定义及分类PageRef_Toc63737610\h3Hyperlink\l"_Toc63737611"1.2分类产品介绍PageRef_Toc63737611\h3Hyperlink\l"_Toc63737612"1.3产品的市场前景预测PageRef_Toc63737612\h4Hyperlink\l"_Toc63737613"2.香酥鸡鸭市场环境分析PageRef_Toc63737613\h5Hyperlink\l"_Toc63737614"2.1宏观环境分析PageRef_Toc63737614\h5Hyperlink\l"_Toc63737615"2.2目标市场分析PageRef_Toc63737615\h6Hyperlink\l"_Toc63737616"2.3市场竞争状况分析PageRef_Toc63737616\h6Hyperlink\l"_Toc63737617"2.4客户群分类及客户消费行为分析PageRef_Toc63737617\h6Hyperlink\l"_Toc63737618"3.生产PageRef_Toc63737618\h7Hyperlink\l"_Toc63737619"4.营销战略分析PageRef_Toc63737619\h8Hyperlink\l"_Toc63737620"4.1营销宗旨PageRef_Toc63737620\h8Hyperlink\l"_Toc63737621"4.2营销战略PageRef_Toc63737621\h8Hyperlink\l"_Toc63737622"5.SWOT分析PageRef_Toc63737622\h9Hyperlink\l"_Toc63737623"6.营销方案PageRef_Toc63737623\h10Hyperlink\l"_Toc63737624"6.1网络营销PageRef_Toc63737624\h10Hyperlink\l"_Toc63737625"6.2线上购买PageRef_Toc63737625\h11Hyperlink\l"_Toc63737626"6.3味蕾挑战PageRef_Toc63737626\h11Hyperlink\l"_Toc63737627"6.4优惠活动PageRef_Toc63737627\h12Hyperlink\l"_Toc63737628"7.团队PageRef_Toc63737628\h12Hyperlink\l"_Toc63737629"7.1选择团队创业的原因PageRef_Toc63737629\h12Hyperlink\l"_Toc63737630"7.2团队创业的重要性PageRef_Toc63737630\h13Hyperlink\l"_Toc63737631"7.3团队宗旨PageRef_Toc63737631\h13Hyperlink\l"_Toc63737632"7.4团队理念PageRef_Toc63737632\h13Hyperlink\l"_Toc63737633"7.5团队成员和职责PageRef_Toc63737633\h14Hyperlink\l"_Toc63737634"7.6岗位职责PageRef_Toc63737634\h14Hyperlink\l"_Toc63737635"7.7持股情况PageRef_Toc63737635\h15Hyperlink\l"_Toc63737636"8.财务预算PageRef_Toc63737636\h15Hyperlink\l"_Toc63737637"8.1股本结构与规模PageRef_Toc637