北京现代重庆国际车展促销策划方案.pdf

题目：北京现代重庆国际车展促销策划方案目录1.活动背景说明及车展展位图....................................................................................11.1活动背景说明.................................................................................................11.2车展展位图.....................................................................................................22.车展活动方案策划....................................................................................................32.1活动目标........................................................................................................32.2目标分解.........................................................................................................32.3活动政策.........................................................................................................32.4目标激励........................................................................................................43.车展促销活动策划方案实施....................................................................................43.1前期宣传........................................................................................................43.2车展分析.........................................................................................................53.3参展建议.........................................................................................................63.4车展车辆.........................................................................................................73.5人员安排........................................................................................................73.6活动流程.........................................................................................................83.7经费预算.........................................................................................................83.8意外防范.........................................................................................................9参考文献.................................................................................................