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英语：UNIT1ADVERTISING-WELCOME教案（牛津译林版必修4）.doc

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Unit1Advertising-Welcometotheunit教案Analysisoftheteachingmaterial:Thisisthe1stperiodofUnitOne.ThemainpurposeofthislessonistomakeSsbefamiliarwiththetopicofthisunit.Objectives:TomakeSsidentifythedifferencesbetweenthesetwotypesofadvertisements.TopracticeSs’oralEnglish.Teachingimportantpoint:Howtodevelopstudents’speakingabilitybyexpressingtheiropinionsinthediscussion.Teachingapproaches:Teachingapproachesisthekeystepforclassteaching.Visual-sceneteachingmethod,tasked-basedmethodaswellastheapproachesofdiscussionandsoonwillbeadoptedintheteachingprocessofthislesson.EmphasiswillbeputonSs’abilityofspeaking,expressingandbrainstorming.Languageisbestlearnedthroughactivities.I’llintroducearichvarietyofactivitiesandapproachestomeetdifferentneedsoftheSsandmakefulluseoftheadvantagesofmultimediawhichisvisual,operabletomakemylessonvivid,interestingandeffective.InteractionPatterns:Teachers-class,individuals,pairsSs’abilitytoworkbothindependentlyandtogetherisveryimportanttotheirsuccessinthefuture.ItisthereforeimportantforSstohaveopportunitiestodeveloptheirEnglishskillsandknowledgeindependently,inpairs,ingroupsandasaclass.TeachingAids:multimediaandablackboardProceduresforteaching:Step1GreetingandLead-inDoyouknowwhattitleofthisunitis?Whichpieceofad-showdoyoulikebest?Wherecanyoufindtheseadsanddoyoulikethem?Step2Welcometotheunit1.observation:AskSstoobservethesixpicturesonPage1anddivethemintotwoparts.2.Discussion:Lookatthesixpicturesandanswerthesequestions:Whatimage(s)canyouseeoneachposter?Whatcanyoureadoneachposter?Whatcanyoulearnfromeachposter?Step3PairWorkMoreadsforSstohaveadiscussion.Step4Activereading:ListentothematerialonPage94andtrytoanswerthesequestions:1What’stheadabout?2Whattypesofthingswillthestoriesbejudgedon?3WhatshouldSspayattentiontowhenwritingthestory?4WhyisitgoodforSstoenterEnglishwritingcompetitions?Step5Mini-writing:Chooseoneadandwritesomethingtopromoteyourserviceorproducts.Homework1.Collectsomeadvertisementsandtrytoknowwhatproductsorservicestheadstalkabout.2.GetreadyfortheR