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CRI英语听力2012年07月合辑（文本＋翻译）：WAY-OUT-FOR-BOOKSTORES.doc

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Ase-booksandonlinebookstoresbecomemorepopular,traditionalbookstoreshavebeenwitnessingadropinsalesandslimmerprofitsinrecentyears.Butsomebricks-and-mortarbookstoreshavemanagedtorecapturemarketsharebycateringtoavarietyofconsumerneeds.ZhangWantakesacloserlook.Havingasimplemeal,pickingupagoodbookandenjoyingacupofcoffee-ThesearewhatyoucandoattheTrendsLoungebookstoreinBeijing'sCBD.Mostbooksthereareoriginaleditions,andyoucanfindthemunderdozensofcategories.XuZhiqiang,generalmanagerofTrendsLounge,talksabouthowthestorediffersfromotherbookstores."Wearedifferentfromotherbookstoresbecausewehavelotsoforiginaleditionbooksaswellasimportedmagazines."Xusaysmorethan70percentofthebooksinthestorecomefromabroad,andmainlyfocusonthearts,design,filmandculture.Therearealsosomebooksthataredifficulttofindinotherbookstoresoronlinebookshops.Xusaysheinsistsonselectingtitlesthatarefashionableandthoughtprovoking.That'swhythemajorityofhisfrequentcustomersarethosefromtheart,fashionandcultureindustries."Ourbooksaleshavebeenincreasing,andthesalesvolumeeverydayusuallyreaches10-to20-thousand.Thisisagoodvolume.ManycustomersfromthecultureindustryinHongKongoftencometousonpurpose."Inadditiontosellingbooks,TrendsLoungealsoprovidesothercreativeproductsforsalesuchaspottery,fabricclothanddolls,andcreativehomedecorativeproducts.XuZhiqiangsaystokeepbrowsersonsite,thebookstorealsooffersimplemeals,coffeeandcocktails.SimilartoTrendsLoungeisanotherBeijingbookstore-PageOnefromSingapore,whichalsoattractcustomersinawaythat'sdifferentfromtraditionalbookstores.SunQian,managerofthePageOnebookstoreatChinaWorldMall,says70percentofthestore'ssalescomefromoriginaleditionEnglish-languagebooksaswellasdesignandartbooks."Wemainlytargetdesigners,architectsandteachersandstudentsfromartschoolsanduniversities.Also,wewanttoattractthewhite-collarworkersintheGuomaoareaandtheforeignersintheCBD."SunQiansaysprovidingoriginaleditionbooksmeetsthedemandofthesehigh-endconsumers,andthestorecanmake10percentmoreprofitbysellingimportedoriginaleditionb