哈普瑞国际商学院营销策略问题和对策研究.doc

沈阳理工大学学士学位论文摘要通过对哈普瑞国际商学院营销策略的问题分析和对策研究，我们体会到现在MBA教育培训机构所面临的问题以及竞争的激烈，要想在这种激烈竞争的环境中能长久的立于不败之地，那么就要明确自身的优势劣势，看清自身存在的问题，找准解决的方案，才是取胜的关键所在。本文对哈普瑞国际商学院营销策略问题进行了研究分析以及对策探讨。从MBA教育的市场前景、营销特点、公司概况等多方面出发，通过实际调查走访以及深入公司内部了解，并对调查结果进行整理，结合运用所学营销策略理论，从产品、价格、渠道、促销等方面对哈普瑞公司的营销现状、存在问题进行分析，并提出相应对策。以哈普瑞目前的实力以及在沈阳教育培训行业中的地位来看，只要坚持发扬自己的优势，摒弃原有的劣势，一定会拥有更广阔的前景，成为沈阳甚至全国MBA培训行业中的佼佼者！关键词：MBA教育；营销环境；教育营销AbstractByHelpriInternationalCommercialCollege’smarketingstrategyanalysisandcountermeasures,werealizethatMBAeducationandtraininginstitutionswerefacingtheintensecompetitioninnow.Towinthevictoryinsuchahighlycompetitiveenvironmentforalongtime,thenclearitsownadvantagesanddisadvantages,findtheirownproblemandthesolutions,whichisthekeytovictory.Inthispaper,astudyanalysisandcountermeasureshasbeentakentoresearchedthemarketingstrategyproblemofHelpriInternationalCommercialCollege.Fromthemarketprospects,marketingcharacteristics,influencingfactors,companyprofilesandotheraspectsofMBAeducation,throughactualvisitsandin-depthinvestigationswithinthecompany,andconnectwiththetheoryofmarketingstrategy,fromproduct,price,place,promotionandanyotheraspects,Ihaveanalyzedthefindingsoftheinvestigationandusemarketingtheorytosummarizethemarketingstatus,problemsandproposecountermeasureofHelpri.TothecurrentstrengthofHelprianditspositionineducationandtrainingsectorsinShenyang’sstatus,aslongastheyadheretotheiradvantage,discardtheoriginaldisadvantage,theywillhaveabroaderoutlookShenyangevenasthenationalMBAtrainingsectorsinthecrowd!Keywords:MBAEducation;MarketingEnvironment;EducationMarketing目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc8501235"引言PAGEREF_Toc8501235\h1HYPERLINK\l"_Toc8501236"1研究MBA培训机构营销策略的意义PAGEREF_Toc8501236\h2HYPERLINK\l"_Toc8501237"1.1教育培训机构的前景分析PAGEREF_Toc8501237\h2HYPERLINK\l"_Toc8501238"1.2MBA高等教育培训必要性PAGEREF_Toc8501238\h2HYPERLINK\l"_Toc8501239"2教育培训机构营销特点PAGEREF_Toc8501239\h3HYPERLINK\l"_Toc8501240"2.1营销组合的内容PAGEREF_Toc8501240\h3HYPERLINK\l"_Toc8501241"2.2培训机构中的