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跨文化交际中颜色词运用差异研究.doc

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StudyontheDifferencesoftheApplicationofColourTermsinCross-culturalCommunication跨文化交际中颜色词运用差异研究Class:999Student:Supervisor:ChongqingUniversityJune,2012GraduationThesisofChongqingUniversityTableofContents=4\*romanivTableofContentsTOC\o"1-3"\h\zHYPERLINK\l"_Toc325931506"1IntroductionPAGEREF_Toc325931506\h1HYPERLINK\l"_Toc325931507"2DifferentconnotationsofcoloursintheeastandwestPAGEREF_Toc325931507\h3HYPERLINK\l"_Toc325931508"2.1ThedifferentconnotationsofredPAGEREF_Toc325931508\h3HYPERLINK\l"_Toc325931509"2.2ThedifferentconnotationsofwhitePAGEREF_Toc325931509\h4HYPERLINK\l"_Toc325931510"2.3ThedifferentconnotationsofblackPAGEREF_Toc325931510\h5HYPERLINK\l"_Toc325931511"2.4ThedifferentconnotationsofyellowPAGEREF_Toc325931511\h5HYPERLINK\l"_Toc325931512"3ThecausesforthesedifferencesPAGEREF_Toc325931512\h7HYPERLINK\l"_Toc325931513"3.1AssociationPAGEREF_Toc325931513\h7HYPERLINK\l"_Toc325931514"3.2EnvironmentPAGEREF_Toc325931514\h8HYPERLINK\l"_Toc325931515"3.3ReligionandbeliefPAGEREF_Toc325931515\h9HYPERLINK\l"_Toc325931516"3.4PhilosophyPAGEREF_Toc325931516\h10HYPERLINK\l"_Toc325931517"3.5OthercausesPAGEREF_Toc325931517\h10HYPERLINK\l"_Toc325931518"4TheinfluencesofdifferentconnotationsofcolourtermsPAGEREF_Toc325931518\h11HYPERLINK\l"_Toc325931519"4.1DifferentcolourpreferencesindifferentculturesPAGEREF_Toc325931519\h11HYPERLINK\l"_Toc325931520"5.ConclusionPAGEREF_Toc325931520\h14HYPERLINK\l"_Toc325931521"5.1MajorfindingsofthestudyPAGEREF_Toc325931521\h14HYPERLINK\l"_Toc325931522"5.2LimitationsandsuggestionsforfurtherresearchPAGEREF_Toc325931522\h15HYPERLINK\l"_Toc325931523"ReferencesPAGEREF_Toc325931523\h16GraduateThesisofChongqingUniversityIntroductionPAGE\*MERGEFORMAT21IntroductionWebsterdefinescultureas“thevalues,beliefs,attitudes,customsandbehavioursofaparticularsocial,ethnicoragegroup”inthe“Webster’sThirdNewInternationalDictionary”(p.382).Culturecanh