基于产品的供应链设计策略比较研究--毕业论文.doc

1PAGE\*MERGEFORMAT基于产品的供应链设计策略比较研究AComparativeStudyonProduct-orientedSupplyChainDesignStrategies摘要随着经济全球化的迅猛发展,有专家预言:21世纪的市场竞争,不再是企业之间的竞争,而是供应链之间的竞争。任何企业在激烈的市场竞争中,都不可能在所有业务上成为最杰出者,必须联合行业中其它上下游企业,建立一条经济利益相连、业务相关的行业供应链,实现优势互补,充分利用一切可以利用的资源来适应社会化大生产的竞争环境,共同增强市场竞争力,实现双赢,才能获得持久发展。由于济全球化和科技进步速度的不断加快,广大的消费者需求的多样化、个性化的发展，市场需求不确定性进一步增加，产品生命周期日益缩短。企业经营环境的种种变化使传统的企业经营方式、管理模式、竞争观念和发展战略等受到巨大的冲击，“大而全”“小·而全”的经营方式以及纵向一体化”发展战略的弊端日趋凸现。于是，以境争一合作”、奴赢一多赢’夕为核心理念的供应链便应运而生。在信息技术的飞速发展，供应链设计新的模型工具和分析方法不断涌现.本文首先介绍了供应链的概念、分类以及研究内容;接着回顾了供应链设计定义、设计原则及其方法，同时，也对供应链设计模型及其指标进行分析。最后，针对供应链管理中设计问题进行了详细的描述，例如设计评估的两个阶段、设计分析诊断技术以及供应链的一般过程的步骤。本文末提出了基于产品的供应链设计策略分析及其步骤过程。关键词：供应链；供应链设计；设计模型；策略；AbstractWiththerapiddevelopmentofeconomicglobalization,someexpertspredictthat:the21stcenturymarketcompetition,isnolongerbetweenthecompetition,butthesupplychaincompetition.Anyenterpriseinthefiercecompetitioninthemarket,areunlikelytobecomethemostoutstandinginallbusiness,mustbecombinedwithotherupstreamanddownstreamindustries,theestablishmentofaneconomicinterestslinkedtobusiness-relatedindustrysupplychain,toachievecomplementaryadvantages,makefulluseofeverythingCanusetheresourcestoadapttothesocializationoftheproductionofacompetitiveenvironment,andjointlyenhancethemarketcompetitivenessandachievewin-winsituationinordertoobtainlastingdevelopment.Astheeconomicglobalizationandtherapidprogressofscientificandtechnologicalprogress,thevastnumberofconsumerdemanddiversification,personalizeddevelopment,furtherincreasethemarketdemanduncertainty,productlifecycleisincreasinglyshortened.Changesinthebusinessenvironmentmakethetraditionalbusinessmanagement,management,competitionanddevelopmentstrategieshavebeenahugeimpact,"bigand""smallandfull"modeofoperationandverticalintegration"developmentstrategyofthedrawbacksAndsoon,soastocompeteforafight,"theslavewinawinwin'asthecoreconceptofthesupplychainwillemergeasthetimesrequire.Intherapiddevelopmentofinformationtechnology,supplychaindesignnewmodeltoolsandanalysismethodsareemerging.Firstly,thispape