2022松下公司应对金融危机策略分析.docx

摘要松下公司在金融危机爆发后公司的发展受到了严重的影响，虽然公司在金融危机期间，也采取了一些措施，但近两年盈利仍然不高。基于这样的背景，笔者以松下公司为例，对其在金融危机所采取的措施进行了分析，指出了存在的一些问题，比如海外市场本土化战略不够、职工福利降低等。目前金融危机已经触底，全球经济正在逐步回暖，为了促进松下公司未来发展，笔者提出了强化研发投入、注重职工忠诚、推动海外战略的本土化实施等，期望能为松下公司未来发展提供有益的参考和借鉴。关键词：金融危机；全球经济；融资；技术创新AbstractPanasoniccompanyinthefinancialcrisisaftertheoutbreakofthedevelopmentofthecompanywasaseriousinfluence,althoughthecompanyduringthefinancialcrisis,alsotooksomemeasures,butstillnothighearningsinthepasttwoyears.Basedonthebackground,theauthorpanasoniccompanyasacase,thefinancialcrisisinthemeasuresadoptedbyisanalyzed,andsomeexistingproblems,suchastheoverseasmarketlocalizationstrategyisnotenough,employeebenefitssuchaslower.Thecurrentfinancialcrisishashitbottom,theglobaleconomyisgraduallythaw,inordertopromotethepanasoniccompany'sfuturedevelopment,theauthorputsforwardtheimprovedr&dinvestment,payattentiontostaffloyalty,promotethelocalizationofoverseasstrategyimplementation,hopeforthefuturedevelopmentofpanasoniccompanyprovidethebeneficialreferenceandusingforreference.Keyword:Financialcrisis;Theglobaleconomy;Financing;Technologyinnovation目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc322176726"摘要PAGEREF_Toc322176726\h1HYPERLINK\l"_Toc322176727"一、金融危机历程回顾和影响分析PAGEREF_Toc322176727\h1HYPERLINK\l"_Toc322176728"（一）金融危机发展历程回顾PAGEREF_Toc322176728\h1HYPERLINK\l"_Toc322176729"（二）金融危机对全球经济的影响PAGEREF_Toc322176729\h2HYPERLINK\l"_Toc322176730"二、我国家电企业在金融危机受到的影响PAGEREF_Toc322176730\h2HYPERLINK\l"_Toc322176731"（一）出口受阻PAGEREF_Toc322176731\h2HYPERLINK\l"_Toc322176732"（二）企业负担增加PAGEREF_Toc322176732\h3HYPERLINK\l"_Toc322176733"（三）价格的恶性竞争加剧PAGEREF_Toc322176733\h3HYPERLINK\l"_Toc322176734"三、松下公司应对金融危机的措施分析PAGEREF_Toc322176734\h3HYPERLINK\l"_Toc322176735"（一）重视与合