华为公司跨国经营战略研究(1).docx

PAGE\*MERGEFORMATIV华为公司跨国经营战略研究js1303203工商管理2班杜银【摘要】随着国内与国际市场的接轨，我国跨国企业的经营也起到越来越重要的作用。但是由于我国企业跨国发展缺乏经验，因而还处于探索发展阶段。在中国企业中，华为是跨国经营成功的佼佼者。本文以华为的跨国经营为案例，分析华为跨国经营的历程、环境、战略、问题及方案。文章通过全方位解析华为的跨国发展过程，对中国在探索跨国发展的道路上起到了引导作用。【关键词】华为；跨国经营；战略研究HuaweiCompanyTransnationalOperationStrategyResearchAbstract：Withtheintegrationofdomesticandinternationalmarket,themanagementofmultinationalenterprisesinourcountryisplayingamoreandmoreimportantrole.However,duetothelackofexperienceinthedevelopmentofChineseenterprises,itisstillinthestageofexplorationanddevelopment.InChineseenterprises,Huaweiisaleaderininternationalbusinesssuccess.ThispapertakesHuawei'stransnationaloperationasacasetoanalyzethehistory,environment,strategy,problemsandsolutionsofHuawei'stransnationaloperation.Thispaper,throughacomprehensiveanalysisofthetransnationaldevelopmentprocessofHUAWEI,hasplayedaguidingroleinexploringthedevelopmentoftransnationalcorporationsinchina.Keywords：Huaweitransnationaloperationstrategyresearch目录TOC\o"1-2"\h\uHYPERLINK\l"_Toc482791542"摘要PAGEREF_Toc482791542\hIHYPERLINK\l"_Toc482791543"Abstract：PAGEREF_Toc482791543\hIIHYPERLINK\l"_Toc482791544"引言PAGEREF_Toc482791544\h4HYPERLINK\l"_Toc482791545"一、华为的跨国发展历程PAGEREF_Toc482791545\h4HYPERLINK\l"_Toc482791546"（一）华为概况PAGEREF_Toc482791546\h4HYPERLINK\l"_Toc482791547"（二）跨国发展历程PAGEREF_Toc482791547\h4HYPERLINK\l"_Toc482791548"二、华为的跨国经营环境分析PAGEREF_Toc482791548\h5HYPERLINK\l"_Toc482791549"（一）外部环境PAGEREF_Toc482791549\h5HYPERLINK\l"_Toc482791550"（二）内部环境PAGEREF_Toc482791550\h6HYPERLINK\l"_Toc482791551"三、华为跨国经营的SWOT分析PAGEREF_Toc482791551\h8HYPERLINK\l"_Toc482791552"（一）优势PAGEREF_Toc482791552\h8HYPERLINK\l"_Toc48