陕西省苹果产业的发展现状、问题及对策分析.doc

陕西省苹果产业的发展现状、问题及对策分析摘要陕西省苹果产业带已经建设多年，达到了一定的规模和水平，具有了一定的发展优势。然而，从总体上看，陕西苹果产业带建设还存在很多问题：苹果生产的区域结构不合理,早、中、晚熟苹果种植区域不合理，增加了销售的压力；科技投入不够，优质率较低；投资的力度以及苹果产业相应的技术人员不足；农产品流通体制滞后，销售困难；信息闭塞，果农还是以等客上门为主；营销理念落后，市场开发力度不足；产品深加工不够，不能形成规模。对此,应采取的对策有：一是合理布局，充分利用自然条件优势。二是加大科技投入，提高苹果的优质率。三是深化改革，创新农产品流通体制。四是转变营销理念，科学学制定营销战略。五是延伸苹果生产产业链，提高产品附加值。六是提供政策支持，促进苹果产业健康发展。关键词：陕西；苹果产业；优势；问题；对策AbstractShaanxiAppleindustrialbelthasbeenbuildingforyears,havereachedacertainscaleandlevel,withacertaindegreeofdevelopment.However,ingeneral,withtheconstructionofShaanxiappleindustrystillhasmanyproblems:theunreasonablestructureofappleproductionarea,early,lateripeningappleplantingareaisnotreasonable,increasesalespressure;scienceandtechnologyinvestmentisnotenough,thequalityislow;investmentandtechnicalpersonnelofappleindustryinthecorrespondingproblem;thecirculationsystemofagriculturalproductssalesdifficulties;lag,lackofinformation,orto"farmers;marketingideabehind,lackofmarketdevelopmentefforts;deepprocessingofproductsisnotenough,cannotformscale.Inthisregard,measuresshouldbetakenthe:Areasonablelayout,makefulluseofthenaturaladvantages.Thetwoistoincreaseinvestmentinscienceandtechnology,improvethequalityoftherateofapple.Thethreeistodeepenreform,innovationofagriculturalproductscirculationsystem.Fouristochangethemarketingidea,scientificdevelopmentofmarketingstrategy.Thefiveisanextensionofappleproductionintheindustrialchain,improvevalue-addedproducts.Thesixistoprovidepolicysupportandpromotethehealthydevelopmentofappleindustry.Keywords:Shannxi;apple;industry;advantage;problem;countermeasures目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc9744"摘要IHYPERLINK\l"_Toc27385"AbstractIIHYPERLINK\l"_Toc128"目录IIIHYPERLINK\l"_Toc5590"一、陕西苹果生产现状1HYPERLINK\l"_Toc3069"（一）陕西苹果产业的空间分布1HYPERLINK\l"_Toc80