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华为广告的多模态隐喻研究.docx

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目录Chapter1Introduction21.1BackgroundoftheStudy31.2ObjectivesoftheStudy31.3OutlinesoftheThesis4Chapter2LiteratureReview42.1.MetaphorandMultimodalMetaphor42.2.PreviousStudiesonMultimodalMetaphorAbroad52.3.PreviousStudiesonMultimodalMetaphorinChina72.4.PreviousStudiesonHuaweiAdvertisements92.5.Summary9Chapter3ResearchDesign103.1TheoreticalFramework103.2ResearchMethodsandDataCollection12Chapter4DataAnalysisandDiscussion134.1Visualmetaphor134.1.1Huaweipro20EvoketheBeauty134.1.2Huaweip9MoreClearPicture144.1.3PutdownthePhoneandLookatme154.1.4Huaweip10HasmoreFunctions164.1.5WatchisMeetingagain194.1.6APhoneAchieveaPerfectCourtship214.2Auditorymetaphor234.2.1PhoneisaDream234.2.2LoveisforWaterproof26Chapter5Conclusion285.1MajorFindingsoftheStudy285.2ImplicationsoftheStudy285.3LimitationsoftheThesis295.4SuggestionsforFurtherStudy29Reference30MultimodalMetaphorAnalysisofHuaweiAdvertisingAbstract:ThisthesisanalyzesandexplainstheHUAWEIadvertisementsbyusingmultimodalmetaphor.ItaimsatanalyzingthemultimodalmetaphorhowtoapplyintheHUAWEIadvertisements.Inrecentyears,theChinesemobilephonetendstoreachsupplyoverthedemandinthedomesticmarket,soitisimportantforChinesemobilephoneenterprisestoexpandtheinternationalmarket.Andtheadvertisementisagoodwaytoshowitsproductsandtheinnovationthataredifferentfromforeignproducts,likeSamsung.Andthedesignoftheadvertisementcanhelpthecompanyhavecompetivenessintheworldmarket.HUAWEIisawell-knownproductinthedomesticmarketandthequalityofitsproductishigh.Therefore,thestudyofmultimodalmetaphorinHUAWEIadvertisementisveryimportant.Manypeoplehaveagoodunderstandabouttheforeignproduct,buttheyhavealittleabouttheChineseproduct.Thereareafewpeoples