浅谈儿童食品包装的色彩设计.doc

青岛滨海学院艺术设计专业毕业论文PAGE\*MERGEFORMATiii摘要色彩是最具有视觉信息传达能力的要素之一,也是食品包装、销售的重要元素。在人的视觉、听觉、嗅觉、触觉、味觉五感中，商品包装设计传达信息通过视觉让受众最先接收，其中最容易让受众产生快速反应的设计元素就是色彩。同时儿童食品市场是一个范围极大的市场，色彩设计在儿童食品包装中起着举足轻重的作用。合适的色彩能让人产生强烈的视觉冲击力，增强产品的吸引力，加深儿童的注意力来唤起其购买欲，从而达到销售的目的。本文对其进行了分析阐述总结色彩在儿童食品包装中所起的作用以及是如何运用的,强调应用色彩设计可以增强食品包装设计的表现力并可以达到提高销售力的作用。关键词：儿童食品包装色彩设计食品包装AbstractThecolorisoneofthemostvisualelementstoconveytheability,butalsofoodpackaging,salesanimportantelement.Visual,hearing,smell,touch,tastethefivesenses,packagingdesigntoconveytotheaudiencethefirsttoreceiveinformationbyvisual,oneofthemosteasytolettheaudiencedesignelementsresultsinarapidreactioniscolor.Children'sfoodmarketisagreatrangeofmarkets,colordesignplaysanimportantroleinchildren'sfoodpackaging.Therightcolorscanmakepeoplestrongvisualimpact,enhancetheattractivenessoftheproduct,toenhancethechildren'sattentionandtoarousetheirdesiretopurchase,soastoachievethepurposeofsales.Beanalyzedanddiscussedtheroleofthesummarycolorinchildren'sfoodpackagingaswellashowtoapply,andstressedthattheapplicationofcolordesigncanenhancetheexpressivepowerofthefoodpackagingdesigncanbeachievedtoimprovetheroleofthesalesforce.Keywords:Childrenfoodpackagingcolordesignfoodpackaging目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc319134651"摘要PAGEREF_Toc319134651\hiHYPERLINK\l"_Toc319134652"AbstractPAGEREF_Toc319134652\hiiHYPERLINK\l"_Toc319134654"引言PAGEREF_Toc319134654\h1HYPERLINK\l"_Toc319134655"一、色彩设计在儿童食品包装中的作用PAGEREF_Toc319134655\h1HYPERLINK\l"_Toc319134656"（一）包装的色彩对儿童食品有促销作用PAGEREF_Toc319134656\h1HYPERLINK\l"_Toc319134657"（二）色彩在儿童食品包装中存在味觉暗示PAGEREF_Toc319134657\h1HYPERLINK\l"_Toc319134658"（三）恰当的色彩提示品牌PAGEREF_Toc319134658\h2HYPERLINK\l"_To