预览加载中，请您耐心等待几秒...

AnAnalysisofAdvertisingLanguage.doc

预览
1/10
2/10
3/10
4/10
5/10
6/10
7/10
8/10
9/10
10/10

亲，该文档总共47页，到这已经超出免费预览范围，如果喜欢就直接下载吧～

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

AnAnalysisofAdvertisingLanguageAcknowledgementsHereandnow,Iextendmysincerethankstoallthosewhohavehelpedmetomakethisabetterthesisthanitwouldotherwisehavebeen.Amongthem,IwouldliketoshowmyheartfeltthanksandenormousgratitudetoProfessorXiYaxian,mysupervisor,forherinsightfulguidanceandearnesthelpallthroughthesearching,analysisandpaper-writingstages.Ireallyappreciateherpainstakingperusalofthisthesisandvaluablecounselfortheadvanceinit.Andithasbeenagreatprivilegeandpleasuretoworkwithandlearnfromher.Inaddition,theauthoralsowantstoextendherthankstoalltheteachersattheLanguageSchool,especiallyProfessorLuNaisheng,whoseenlighteninginstructionandinsightfultheoryhaveguidedmethroughthepastthreeacademicyearsandallthewaytothecompletionofthisthesis.Finally,Iwouldliketothankallofthepeoplewhohavegivenmeloveandsupport.Itisapleasuretodedicatethisthesistothemall.Contents内容提要………………………………………….………………………………1Abstract……………………………………………..……………………………..2ChapterIIntroduction1.1Background………………………………….….……………………………..11.2PreviousStudies……………………………….……………………………...11.3SourcesandMethodology…………………….………………………………31.4OverviewofAdvertising……………………….……………………………..3ChapterIIAdvertisingElements2.1Headline.…………………...………..…….….………………………….……72.1.1DefinitionoftheHeadline.……….………..…………………………….…..72.1.2FunctionoftheHeadline..…………….…….……………………………….82.2BodyCopy…………………………………….………………………………82.2.1DefinitionoftheBodyCopy.……………….…………………….....………92.2.2CategoriesintheBodyCopy………………………………………………..92.3Slogan....…………………………………..………………………………….122.3.1DefinitionoftheSlogan..…………………………………..….……...……122.3.2SyntacticFeaturesoftheSlogan..………………………………..………...122.3.2.1ShortSentences………………………………….….………….………