何旌晶_农户参与旅游创业培训的意愿及其影响因素分析_何旌晶_农户参与旅游培训的意愿及其影响因素分析.docx

PAGE\*MERGEFORMAT20农户参与旅游创业培训意愿及其影响因素分析——以成都尖峰运动小镇为例【摘要】国家对旅游小镇的规划与扶持政策，为地区带来了发展的契机，也为当地农户提供了创业机会。目前的研究讨论中，对于在旅游经济政策扶持下农户参与培训的意愿与影响因素的分析较少。文章以成都尖峰运动小镇为例，利用对当地农户的调查数据，发现当地存在农户参与旅游创业培训意愿不高，对培训政策知晓度低等现状。发现中老年人、学历水平高、收入高、对政策知晓度高的农户参与旅游创业培训的意愿高。年轻人、学历低、收入低的农户参与旅游创业培训的意愿低。农户参与培训意愿低对当地实现农村经济发展，居民共同富裕，缓解社会就业压力等有着不良影响，文章针对农户参与培训意愿低提出了在宣传，培训项目，财政等方面的对策建议。【关键词】培训意愿旅游创业政策扶持TheAnalyseontheWillingnessofFarmerstoParticipateinTourismEntrepreneurshipTraininganditsInfluencingFactors【Abstract】Thenationalplanningandsupportingpoliciesfortourismtownshavebroughtopportunitiesforthedevelopmentoftheregionandalsoopportunitiesforlocalfarmerstostartbusinesses.Inthecurrentresearchanddiscussion,thereislessanalysisonthewillingnessoffarmerstoparticipateinthetrainingandtheinfluencingfactorsunderthesupportoftourismeconomicpolicies.TakingJianfengsportstownasanexample,usingsurveydataoflocalfarmers,itisfoundthatlocalfarmershavelowwillingnesstoparticipateintourismentrepreneurshiptrainingandlowawarenessoftrainingpolicies.Itisfoundthatmiddle-agedandoldpeople,farmerswithhigheducationlevel,highincomeandhighawarenessofpolicieshavehighwillingnesstoparticipateintourismentrepreneurshiptraining.Youngpeople,farmerswithloweducationalbackgroundandlowincomehavelowwillingnesstoparticipateintourismentrepreneurshiptraining.Thelowwillingnessoffarmerstoparticipateinthetraininghasanegativeimpactonthelocalrealizationofruraleconomicdevelopment,thecommonprosperityofresidentsandthealleviationofsocialemploymentpressure,inviewofthelowwillingnessoffarmerstoparticipateintraining,thispaperputsforwardcountermeasuresandsuggestionsintermsofpublicity,trainingprojects,finance,etc.【Keywords】willingnesstotrainingtourismentrepreneurshippolicysupport.前言近年来，国家大力开展特色小镇的旅游扶持项目，2016年国家出台首个“特色小镇建设”政策——《关于开展特