8665398_张夜雨_凉城县岱海旅游发展存在的问题及对策研究_1619100034_张夜雨_凉城县岱海旅游发展存在的问题及对策研究.docx

题目：凉城县岱海旅游发展存在的问题及对策研究摘要凉城县县域内蕴藏着许多优质的旅游资源，其中，岱海旅游区就是一个极具旅游潜力的典型代表，岱海旅游区的高质量发展对凉城县的整体发展具有重大意义，有利于推动凉城县全域内贫困地区全面、持久脱贫。近年来，随着旅游业的升级发展和旅游市场需求的转变，凉城县岱海旅游发展存在的问题也逐渐浮现出来：旅游精品项目缺乏；旅游文化内涵认识不足，品牌意识淡薄；旅游管理机构权责不清；从业人员素质较低等。本文主要针对岱海旅游发展现存问题，结合岱海旅游景区的实际情况，提出了岱海旅游发展的若干对策：开发和打造岱海旅游精品项目；大力宣传，强化岱海旅游品牌意识；明确岱海旅游管理机构权责；提升岱海旅游景区从业人员的素质。由此推动岱海旅游区高质量发展，以期促进凉城县岱海旅游景区的全面发展。关键词：凉城县；岱海旅游；发展对策AbstractTherearemanyhigh-qualitytourismresourcesinLiangchengCounty,amongwhichDaihaitourismareaisatypicalrepresentativewithgreattourismpotential.IfDaihaitouristattractioncanbefullydeveloped,itwillbringnewimpetustothedevelopmentofLiangchengCountyinthefuture.FullyexploitingthetourismpotentialofDaihaiscenicspotcanbringconsiderableeconomicbenefitstoLiangchengCounty,andthensolvetheproblemofpovertyinLiangchengCounty.However,intheprocessoftourismdevelopmentinLiangchengCounty,itisnotsmoothsailing.Atpresent,Daihaiscenicspotfacesmanythornyproblems,suchasthelackofhigh-qualityprojectsinthescenicspot;thelackofutilizationoftherichculturalconnotationcontainedinthescenicspot；theimperfectionoftourismmanagementinstitutions;thelowqualityofemployees.BasedonthecurrentdevelopmentsituationofDaihaiscenicspot,thisstudysummarizesandsummarizesthemainexistingproblemsofthescenicspot,andthenputsforwardeffectivesolutionstotheseproblems:developingandcreatingthedaihaitourismboutiqueproject;Vigorouslypromoteandstrengthenthebrandawarenessofdaihaitourism;Clearingdaihaitourismmanagementagencyfullresponsibility;Improvingthequalityofemployeesinthedaihaiscenicspot.Thuspushingthehigh-qualitydevelopmentofDaihaitourismarea,inordertopromotetheall-rounddevelopmentofDaihaitouristattractioninLiangchengCounty.Keywords:LiangchengCounty；DaihaiTourism；Developmentstrategy目录TOC\o"1-3"\h\