8231639_薛晓宇_基于发展战略视角的财务报表分析—以哈药集团为例_薛晓宇-基于发展战略视角的财务报表分析—以哈药集团为例.docx

PAGE\*MERGEFORMATI摘要医药行业关系国计民生，药品消费支出与国民经济发展水平、居民生活质量都存在较强的相关性，但行业周期性特征不突出。随着我国人口老龄化问题日益加剧，居民人均收入水平的提高及医疗保健意识的增强，国家医疗卫生体系建设的不断完善，医药行业仍将保持良好的发展态势。医药制造业以市场为导向，竞争十分激烈，机遇和挑战并存。哈药集团作为一个拥有众多明星产品的企业，在医药制造业的市场竞争中率先突出重围，其突出的品牌影响力广受业内关注。本文以哈药集团为例，在哈佛分析框架的基础上，对公司的财务报表进行分析，找出该公司近几年发展停滞、遭遇瓶颈的根本原因，并提出发展战略的改进建议。通过分析企业所处的宏观环境与行业环境，结合企业自身的财务拫表数据，运用财务分析工具判断企业的行业定位，提出企业未来的发展战略以及战略实施具体措施。关键词：哈药集团；哈佛分析框架；财务报表分析；发展战略；PAGE\*MERGEFORMATIIABSTRACTThepharmaceuticalindustryisrelatedtonationaleconomyandpeople'slivelihood.Thereisastrongcorrelationbetweendrugconsumptionexpenditureandthelevelofnationaleconomicdevelopmentandthequalityoflifeofresidents,butthecyclicalcharacteristicsoftheindustryarenotoutstanding.WiththeincreasingagingofChina'spopulation,theincreaseinthepercapitaincomelevelofresidentsandtheenhancementofhealthcareawareness,thecontinuousimprovementoftheconstructionofthenationalmedicalandhealthsystem,thepharmaceuticalindustrywillmaintainagooddevelopmenttrend.Thepharmaceuticalmanufacturingindustryismarket-oriented,competitionisfierce,andopportunitiesandchallengescoexist.HarbinPharmaceuticalGroup,asanenterprisewithmanystarproducts,isthefirsttostandoutinthemarketcompetitionofthepharmaceuticalmanufacturingindustry,anditsoutstandingbrandinfluencehasattractedwideattentionintheindustry.TakingHarbinPharmaceuticalGroupasanexample,thisarticleanalyzesthecompany'sfinancialstatementsonthebasisoftheHarvardanalysisframework,findsouttherootcauseofthecompany'sdevelopmentstagnationandencountersbottlenecksinrecentyears,andproposesimprovementsuggestionsforitsdevelopmentstrategy.Byanalyzingthemacroenvironmentandindustryenvironmentofthecompany,combiningthecompany'sownfinancialstatementdata,andusingfinancialanalysistoolstodeterminetheindustrypositioningofthecompany,i