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新编剑桥商务英语初级省公共课一等奖全国赛课获奖课件.pptx

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What’sbusinessWhathaveyoulearnedfromthetest:BusinessEnglishisnotanindependentlanguage.ItisEnglishwiththebackgroundofinternationalcommerce,includingInternationalTrade,Finance,Banking,Accounting,Delivery,Transportation,Insurance,Economy,Management,MarketingandServiceetc.WhatisBEC?OnGradingObjectivesCouldyoudescribeyourinternshipinsummerholiday?WhatdepartmentIworkin?Unit4ObjectivesVocabularyThedifferencesbetweenmemos,notesandnoticesVCD:UsefulexpressionintelephoneMakingcontactReceptionist:---Company…Goodafternoon.---CanIaskwhoiscalling?---Hello,Chris.I’lltrythelineforyou.----ThisisChrisHardyforyou.Unit55a:Objectives5b:PerformanceWhatisannualreport?ThevalueofanannualreportOfthemanyreporttypes,theinvestorpopulationismostfamiliarwiththe10-K,adocumentthatisfiledannuallyandissometimesreferredtoasacompany'sannualreport.IncomeStatementMostinvestorsconsidertheannualreporttobethemostusefulandcredibletoolforgainingacomprehensiveoverviewofacompany.Itisoneofthemostcriticaldocumentsthatacompanyproducesandisoftentheprimarydocumentusedbyinvestorswhenresearchingacompany.Itisrecommendedthatthecovercontainthefollowinginformation:DescribinggraphsAsanInvestor,yourpurposemaybetoassessFollow-upquestionSomethingstoconsideraboutthereportingeneral...Unit7objectivesVocabularyLanguageInputMini-presentationVCDViewing:PresentingaproductStagesofapresentation?HowtoMakeanEffectivePublicSpeaking(5)Viewingquestion:publicspeakingSloganHowtomakeasloganStylisticFeaturesoftheAdvertisingSloganAtthelexicallevelCommonusesofsecondpersonaddressee“you”,“we”,”us”.and“always,no”HYUNDAI:Alwaysthereforyou.Fedex:Welivetodeliver.M&Ms:meltinyourmouth,notinyourhand.AlwaysCoca-Cola.Atthesyntacticlevel.Useofshortsimplesentences.GE:Webringgoodthingstolife.Nike:JustdoitApplecomputer:thinkdifferentUseofquestionsortense.VolkswagenPolo:RuPolo?DeBeers:Adiamondisforever.UseofPunKencoReallyRichCoffee:GetRichquick.FinishDetergent:BrilliantcleaningstartswithFinish.Citibank:BecausetheCitineversleeps.TranslationofsomesloganSpeakingGen