上汽集团SWOT分析报告(DOC 14).docx

上汽集团SWOT分析报告专业：上海对外贸易学院国际营销学生：倪帆张宙李明柯杨青雷晨杨文伟宗鹏飞解丞彬朱昊吴晓焱二ＯＯ六年四月目录第1编公司简介................................................31.1公司成立发展........................................................31.2主要经营业务........................................................31.3产品图表展示........................................................31.4上汽集团资质........................................................3第2编内部优势..................................................42．1生产多元发展........................................................42．2研发体系建设........................................................42．3营销渠道建设........................................................42．4全新经营思路........................................................42．5人才培养储备........................................................5第3编内部劣势...................................................63．1缺乏自主开发........................................................63．2缺乏整车生产........................................................63．3缺乏技术体系........................................................63．4缺乏自主品牌........................................................63．5科技投入上足........................................................63．6组织协调性差........................................................63．7财务指标走弱........................................................6第4编外部机遇...................................................74．1产业高速增长........................................................74．2法律规范出台........................................................74．3巨头投资合作........................................................74．4产品结构调整........................................................74．5产业重组整合........................................................7第5编外部威胁..................................................85．1国外对手抢摊........................................................85．2研发能力偏弱........................................................85．3竞争