某地产项目营销推广策略.docx

编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第页共NUMPAGES57页第PAGE\*MERGEFORMAT57页共NUMPAGES\*MERGEFORMAT57页俊城地产浅水湾推广策略目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc97918676"第一部分销售策略PAGEREF_Toc97918676\h4HYPERLINK\l"_Toc97918677"1.销售策略PAGEREF_Toc97918677\h4HYPERLINK\l"_Toc97918678"1.1销售总策略PAGEREF_Toc97918678\h4HYPERLINK\l"_Toc97918679"1.22005年各阶段推售目标PAGEREF_Toc97918679\h4HYPERLINK\l"_Toc97918680"1.2.1销售初期（2005.2-3）PAGEREF_Toc97918680\h4HYPERLINK\l"_Toc97918681"1.2.2强销期（2005.4-6）PAGEREF_Toc97918681\h7HYPERLINK\l"_Toc97918682"1.2.3持销期（2005.7-9）PAGEREF_Toc97918682\h9HYPERLINK\l"_Toc97918683"1.2.4第二次强销期（2005.10-12）PAGEREF_Toc97918683\h11HYPERLINK\l"_Toc97918684"1.3项目销售必备条件PAGEREF_Toc97918684\h11HYPERLINK\l"_Toc97918685"1.3.1法律文件PAGEREF_Toc97918685\h11HYPERLINK\l"_Toc97918686"1.3.2现场包装PAGEREF_Toc97918686\h12HYPERLINK\l"_Toc97918687"1.3.3宣传途经PAGEREF_Toc97918687\h12HYPERLINK\l"_Toc97918688"1.3.4销售工具PAGEREF_Toc97918688\h12HYPERLINK\l"_Toc97918689"1.3.5销售策略PAGEREF_Toc97918689\h13HYPERLINK\l"_Toc97918690"1.3.6其他配合PAGEREF_Toc97918690\h13HYPERLINK\l"_Toc97918691"1.4销售方式PAGEREF_Toc97918691\h14HYPERLINK\l"_Toc97918692"1.4.1现场接待（坐盘销售）PAGEREF_Toc97918692\h14HYPERLINK\l"_Toc97918693"1.4.2展销会PAGEREF_Toc97918693\h14HYPERLINK\l"_Toc97918694"1.4.3数据库营销PAGEREF_Toc97918694\h14HYPERLINK\l"_Toc97918695"1.4.4中原一二手联动PAGEREF_Toc97918695\h15HYPERLINK\l"_Toc97918696"1.4.5外延展示PAGEREF_Toc97918696\h15HYPERLINK\l"_Toc97918697"1.4.6客户联谊会PAGEREF_Toc97918697\h15HYPERLINK\l"_Toc97918698"1.5促销策略PAGEREF_Toc97918698\h15HYPERLINK\l"_Toc97918699"1.5.1折扣PAGEREF_Toc97918699\h16HYPERLINK\l"_Toc9