mass media(大众传媒).docx

编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第页共NUMPAGES7页第PAGE\*MERGEFORMAT7页共NUMPAGES\*MERGEFORMAT7页MassmediaMassmediaareinstitutionsofmasscommunication;theyserveasthechannelsthroughwhichmessagesarepassedfromthesourcetothedestination.FromthefoundingoftheUnitedStatestothepresentday,massmediahaveplayedanimportantroleinnearlyalltheimportanteventsofthenation.Nowadays,newmediahasbecomeasignificantelementineverydaylife.TheglobalnetworkoftheInternetconnectspeopleandinformationviacomputers.Massmediaunquestionablyinfluenceeverydimensionofpeople’slives.Massmediadenotesasectionofthemediaspecificallydesignedtoreachalargeaudience.Thetermwascoinedinthe1920swiththeadventofnationwideradionetworks,mass-circulationnewspapersandmagazines.However,someformsofmassmediasuchasbooksandmanuscriptshadalreadybeeninuseforcenturies.MassmediaincludesInternetmedia(likeblogs,messageboards,podcasts,andvideosharing)becauseindividualsnowhaveameanstoexposurethatiscomparableinscaletothatpreviouslyrestrictedtoaselectgroupofmassmediaproducers.Thecommunicationsaudiencehasbeenviewedbysomecommentatorsasformingamasssocietywithspecialcharacteristics,notablyatomizationorlackofsocialconnections,whichrenderitespeciallysusceptibletotheinfluenceofmodernmass-mediatechniquessuchasHYPERLINK"http://en.wikipedia.org/wiki/Advertising"\o"Advertising"advertisingandHYPERLINK"http://en.wikipedia.org/wiki/Propaganda"\o"Propaganda"propaganda.Thetermpublicmediaislessusedandisdefinedas"mediawhosemissionistoserveorengageapublic."HYPERLINK"http://en.wikipedia.org/wiki/Marshall_McLuhan"\o"MarshallMcLuhan"MarshallMcLuhan,oneofthebiggestcriticsinmedia'shistory,broughtuptheideathat"HYPERLINK"http://en.wikipedia.org/wiki/The_medi