美的集团战略分析与战略选择.docx

编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第页共NUMPAGES39页第PAGE\*MERGEFORMAT39页共NUMPAGES\*MERGEFORMAT39页目录ABSTRACT…………………………………………………………………2论文摘要……………………………………………………………………3引言…………………………………………………………………………4一、空调行业分析…………………………………………………………4(一)空调行业现状及前景分析………………………………………41.行业生命周期分析……………………………………………52.行业技术分析…………………………………………………83.行业特征分析…………………………………………………94.行业供求况分析……………………………………………105.进入行业障碍分析……………………………………………15(二)空调行业市场格局分析………………………………………181.空调市场格局现状……………………………………………182.国内空调市场特点……………………………………………20(三)国际空调市场进入状况分析……………………………………211.国际市场进入现状……………………………………………212.国际市场空调发展趋势………………………………………233.中国若加入“WTO”将给国内空调企业带来的影响………24二、美的集团战略分析与战略选择………………………………………25(一)战略分析——斯渥特矩阵………………………………………26(二)战略选择…………………………………………………………30三、三种战略选择的实施建议……………………………………33第一种战略选择的实施建议…………………………………33第二种战略选择的实施建议…………………………………33第三种战略选择的实施建议…………………………………35结束语……………………………………………………………………36参考文献…………………………………………………………………37ABSTRACTJoelRossoncesaid“Withoutastrategytheorganizationislikeashipwithoutarudder,goingaroundincircles.”Strategy-makingbenefitsorganizationalinternalenvironmentisinlinewithitsExternalenvironment,andbenefitstorealizeorganizationaldirectionandobjectives.Anyorganizationscannotexitafterseparatingfromexternalindustryenvironment,soindustryenvironmentbecomespremise,basisandrestrictingconditionofstrategy-making.Namely,thefirststepofstrategy-makingisthatanalysesexternalindustryenvironment.Theessay,withregardtopresentconditionsanddevelopmenttendencyofair-conditioningindustryMeiDiGroupmainlydealsin,carriesoutdelicateanalysis.Onbasisoftheanalysis,combinedwithpresentconditionsofMeiDiGroup,theessayfurtheroffersthreefeasiblestrategychoicesandcorrespondingstrategyimplementationsuggestionswithSWOTanalysisforstrategy-makingofMeiDiGroup,inordertoconsolidateownedcompetitiveadvantagesandtobuil