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NewGlasses-Free3-DApproachCouldWorkonThin,FlexibleDisplays新式3D眼镜变得透薄柔性3Dtelevisionwasheraldedasthebreakthroughtechnologyofthe2010ConsumerElectronicsShow.HotontheheelsofJamesCameron’seye-openingAvatar,3DHDTVswereeverywhereontheshowfloor.3D电视被誉为2010消费电子展的突破性的技术。当年詹姆斯·卡梅隆的《阿凡达》令人大开眼界,掀起3D热潮,3D电视在展会上随处可见。Oneyearlater,atCES2011,3Dwasbackagain—thistimeiterating.Wesawbigger3DHDTVs,3Ddisplaysthatdidn’trequirespecialglasses,andcamcordersthatcaptured3Dcontent.一年后,在CES2011上,3D又回来了-这一次我们看到更大的3D电视,3D显示器,不需要特殊的眼镜,和3D摄像机拍摄。Butwhereis3Dnow?It’scertainlynotshowingupbigonourCES2012radar,andnowlookslikeover-hypedtechnologyinhindsight—especiallytothoseofuswhoalwaysthought3D’snaturalhomewasinthemovietheater,notthelivingroom.但是现在的3D展现在哪里?至少在CES2012上,并没太多亮点。人们似乎开始察觉到,3D技术也许被过分追捧。有些人认为,3D技术源生适合于影院而非客厅,更加不看好3D电视技术。Indeed,avarietyofobstacles—highprices,alackof3Dcontent,anduncomfortableviewingexperiences—havekept3DTVadoptioninthesingledigitsnationwide.Manufacturersandcontentprovidersareworkingtoaddresstheseissues,butonehastowonderif3DwasnothingbutaflashintheCESpan—atechnologystoryratherthananythingconsumersactuallywanted.事实上,有许多因素导致3D电视销售不好-价格太高、内容缺乏、体验较差等等。虽然厂商和电视制作人正努力解决这些问题,但人们不得不怀疑,3D电视是否是用户真正的需要,抑或只是科技史上的传说、CES展厅的昙花一现呢?In2010,consumerspurchasedapaltry1.1million3DTVunits,andalthoughsaleshavegrowninthetwoyearssince,thewidespread3DfervorthatTVmanufacturerswereanticipatingnevertookroot.2010年,消费者购买仅了110万3D电视设备,虽然近两年这个数目有所增长,但TV开发商们已然后悔进入3D电视市场。AccordingtoaJanuaryDisplaySearchreport,justmorethan23million3DTVswereshippedin2011worldwide,withonly3.6millionshippedintheU.S.根据DisplaySearch一月份的报告显示,全球总共发货2300万3D电视设备在2011年,但只有360万是发往美国。DisplaySearchanalystPaulGagnonsaysthatU.S.householdpenetrationfor3DTVsisatabout3percent.“Tobefair,3DTVshaveonlybeenavailableforsaleinasignificantwayforabout18months,sothat’swhythepenetrationissolow,”Gagnonsays.“Thatsaid,it’sstilllowerthanwhatmanyintheindustryhadhopedfor.”DisplaySearch分析师保罗Gagnon说,美国家庭普及3D电视是百分之3。“平心而论,3D电视只出售了18个月,渗透非常低,”Gagnon说。“也就是说,它仍然低于许多行业所希望的。”Mar