全域旅游视角下富平县旅游业精准扶贫研究.doc

全域旅游视角下富平县旅游业精准扶贫研究摘要近年来，随着旅游的快速发展，全域旅游和精准扶贫也日益成为人们关注的焦点问题。旅游业和农村经济发展碰撞出了新的火花，树立“全域旅游”理念，将旅游开发与精准扶贫紧密结合，不仅可以提高贫困地区旅游资源开发利用率，而且可以使二者之间实现良性互动，有利于推进贫困地区经济水平的提高。本文以陕西省富平县为研究对象,以国内外及前人的研究成果为基础，结合富平县当前旅游发展现状，深入探讨富平县发展旅游中存在的问题，站在全域旅游的视角下审视富平县未来的发展，如何在推动县域经济发展的前提下，最优化开发富平县的旅游资源，拓展出符合市场需求的旅游产品，同时借助全媒体营销的优势，提高富平县的知名度，助力富平旅游扶贫发展。关键词：全域旅游；精准扶贫；县域旅游；富平县AbstractInrecentyears,withtherapiddevelopmentoftourism,globaltourismandprecisionpovertyalleviationhasincreasinglybecomethefocusofattention.Tourismandruraleconomicdevelopmenthitanewspark,establishthe"globaltourism"concept,tourismdevelopmentandprecisionpovertyalleviationwillbecloselyintegrated,notonlycanimprovethedevelopmentandutilizationoftourismresourcesinpoorareas,andcanmakeabenigninteractionbetweenthetwo,Isconducivetopromotingtheeconomiclevelofpoorareastoimprove.BasedontheresearchresultsofFupingCounty,thispapertakesFupingCountyofShaanxiProvinceastheresearchobject,anddiscussesthecurrentsituationoftourismdevelopmentinFupingCounty,andexplorestheproblemsinthedevelopmentoftourisminFupingCounty,andlooksatFuPingfromtheperspectiveofglobaltourismThefuturedevelopmentofthecounty,howtopromotethedevelopmentofcountyeconomyunderthepremiseoftheoptimaldevelopmentofFupingCountytourismresourcestoexpandinlinewithmarketdemandfortourismproducts,whiletheadvantageoffullmediamarketingtoimprovethevisibilityofFupingCounty,Povertyalleviationanddevelopment.Keywards:Globaltourism;precisionpovertyalleviation;Countytourism;Fupingcounty目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc480662869"摘要IHYPERLINK\l"_Toc480662870"AbstractIIHYPERLINK\l"_Toc480662871"目录IIIHYPERLINK\l"_Toc480662872"一、绪论1HYPERLINK\l"_Toc480662873"（一）研究背景及意义1HYPERLINK\l"_Toc480662874"（二）研究方法及内容1HYPERLINK\l"_Toc480662875"二、文献综述和理论概念2HYPERLINK\l"_Toc480662876"（一）文献综述2HYPERLINK\l"_Toc480662877"（二）理论概念3HYPERLINK\l"_Toc480662878"三、全域旅游推进旅游业精准扶贫的意义4HYPERLINK\l"_Toc480662879"（一）全域旅游为精准扶贫提供了有力支撑4HYPERLINK\l"_Toc480662880"（二）全域旅游是精准扶贫的发展动力4HYPERLINK\l"_Toc480662881"四、研究区概况4HYPERLINK\l"_Toc480662882"（一）富平县基本概况4HYPE