江苏省纺织服装行业出口面临的问题及对策分析.doc

15江苏省纺织服装行业出口面临的问题及对策分析KC020-1摘要江苏省是我国纺织品服装的生产和出口大省在近几年取得较快增长的同时也面临着各种问题和挑战。影响江苏纺织服装业出口效益问题主要是产业环境因素、产品因素和企业因素。为提升江苏纺织服装出口创汇效率必须消除影响因素提高科技水平和研发能力促使企业向规模化、集团化方向发展；大力实施品牌战略扩大国际影响力；提高产业集群形成区域特色经济；实施出口市场多元化减少对现有出口市场的过度依赖提升浙江在纺织品服装业出口竞争力。本文通过对江苏省纺织服装行业的发展现状、行业优势、存在的问题进行剖析并根据实际问题提出了针对性建议并且结合江苏省纺织服装进出口股份有限公司的出口数据加以解释说明。只有正视国际市场环境与江苏省纺织服装行业存在的问题才能找到促进江苏省纺织服装行业发展的有效措施增强纺织行业的创新能力改善产业结构提高江苏省纺织服装行业在国际市场中的竞争力。关键词：纺织服装行业；江苏；出口ABSTRACTJiangsuprovinceisChina'stextileandapparelproductionandexportprovincehasdevelopedrapidlyinrecentyearsbutgrowthalsofacesallsortsofproblemsandchallenges.Jiangsutextileandclothingexportinfluenceefficiencyproblemisthemainindustryenvironmentfactorsproductfactorsandenterprisefactors.Forascendingjiangsutextileandclothingexportincomeefficiencyhavetoeliminatetheeffectsoffactorsimprovethelevelofscienceandtechnologyandresearchanddevelopmentabilitypromotetheenterpriseintoalarge-scalecollectivizationdirection;Totheimplementationofbrandstrategyexpandinginternationalinfluence;Improvetheindustryclusterformstheregioneconomywithcharacteristics;Implementationoftheexportmarketdiversificationreducetoexistingexportmarketexcessivedependenceonascensioninzhejiangtextileclothingexportcompetitiveness.ThisarticlethroughtojiangsuprovincetextileclothingindustrydevelopmentpresentsituationtheindustrialadvantageanalyzestheexistingproblemsandputsforwardsomecorrespondingproblemsaccordingtothepracticaladviceandcombinedwithjiangsuprovincetextileclothingimportandexportCo.LTDexportdatabeexplained.Onlytofaceuptotheinternationalmarketenvironmentandthetextileandapparelindustryofjiangsuprovincetheexistingproblemsofthejiangsuprovincetofindthetextileandapparelindustrytopromotethedevelopmentofeffectivemeasurestoenhancetheinnovativeabilityofthetextileindustryimproveindustrialstru