商贸英语教程课后答案 BUSINESS ENGLISH CHAPTER REVIEW ANSWER.doc

THEANSWEROFBUSINESSENGLISHCHAPTERREVIEWCHAPTERREVIEW（1）keytermscommerceandtrade商业和贸易2.wants需求3.necessitiesoflife生活必需品4.productionandconsumption生产和消费5.earningcapacity收益能力6.buyingpowerofthefamily家庭购买力7.profitmargin利润幅度8.Market-gardenproduce商品菜园9.wholesaleandretailtrade批发和零售贸易10.homeandforeigntrade国内外贸易11.mediumofexchange交换媒介12.barter易货贸易13.supplyanddemand供给与需求14.goingprice时价15.marketprice市场价16.competitiveprice竞争价17.Salesrevenue销售收入18purecompetition完全竞争19.freemarketeconomy自由市场经济20.plannedeconomy计划经济21.capitalgoods资本货物、不动产、固定资产22.distributionofgoodsandservices商品和服务的分配23.businessownership企业所有制24soleproprietorship独资企业25.partnership合伙企业26.corporation法人公司27.stockholders’rights股东权利28.commonstock普通股29preferredstock优先股EXERCISEComprehensionofthetextsb2.c3.a4.b5.a6.c7.b8.c9.d10.a11.d12.b13.b14.c15.bVocabulary1.a.productionb.producec.product2.a.economyb.economicallyc.economical3.a.specializesb.specializationc.specialty4.a.unemployedb.employmentc.employer5.a.competitiveb.competitionc.competeTranslationmanufactureandextractiveindustry2.earningcapacityandbuyingpowerofthefamily3.necessitiesoflife4.productionandconsumption5.marketgardenproduce6.profitmargin7.producers’goodsandconsumers’goods8.homeandforeigntrade9.lubricantthatfacilitatesexchange10.capitalgoods11specializationanddivisionoflabor12.salesrevenue13.goingpriceequilibriumpricemarketprice14.inflationandrecession15.freedeliveryandlife-timewarranty16.free-marketeconomyandplannedeconomy17.distibutionofproductandservice18.corporationCHAPTERREVIEW（2）keyterms市场营销2.市场调研3.消费市场4.产业市场5.零售市场6.集团市场7.销售导向8.生产导向9.销售预测10.市场调研11.市场细分12.营销组合13.产品、价格、促销和分配14.产品的分配渠道15.销售促销16.人员销售17产品广告18厂家或商家广告19.冲动购买20.连锁零售21.折扣店22.专卖店23.美容店24零售渠道25.产品系列26.电话营销27.薄利多销的战略EXERCISEComprehensionofthetexts1.d2.c3.b4.a5.a6.c7.b8.d9.