李佳芬_跨文化视角下中美房地产广告对比研究.doc

论文题目：AComparativeStudyofRealEstateAdvertisingBetweenChineseandAmericanFromaCross-culturalPerspective中文题目：跨文化视角下中美房地产广告对比研究英文题目：AComparativeStudyofRealEstateAdvertisingBetweenChineseandAmericanFromaCross-culturalPerspectivevviAbstractTheglobaleconomycontinuestogrow.Thecorrespondingpeople'slifeisalsoconstantlyimprovingtherequirementsofclothingfoodshelterandtransportationarealsograduallyincreasing.Therealestateindustrycameintobeing.Asaderivativeofrealestaterealestateadvertisinghasalsodevelopedrapidly.Languageisthecarrierofculture.Thereforerealestateadvertisementcomprehensivelyreflecttheculturalformsandvaluesofspecificcountriesandgroupstoacertainextent.ThispaperchoosessomerealestateadsinChinaandtheUnitedStatesthroughthecomparisonwecanfindthattherealestateadvertisementsinChinaandtheUnitedStateshavemanysimilaritiesinfunctionssuchassimilarinformationfunctionssocialfunctionsandeconomicfunctionsatthesametimetherearealsomanydifferencesbetweenthem.Bycomparingthedifferencesandconnectionsoftheseadvertisementswecananalyzethedeepculturalreasonsbehindtheadvertisements.AndIhopethatthispaperhassomereferencevalueforthefuturecross-culturalandrealestateadvertisingresearchtomakeamodestcontribution.Keywords:RealEstateAdvertising;Differences;CulturalCommunication摘要全球经济持续增长相应的人们的生活条件也在不断改善对衣食住行的要求也在逐渐提高。房地产业应运而生。房地产广告作为房地产的衍生产品也得到了迅速的发展。语言是文化的载体。因此房地产广告在一定程度上全面反映了特定国家和群体的文化形态和价值观念。本文选择了一些中国和美国的房地产广告通过对比我们发现中美房地产广告在功能方面有很多相似的地方比如有相似的信息功能社会功能以及经济功能同时他们之间也存在很多差异。通过对比这些广告的区别和联系从而分析广告背后深层的文化原因。并且笔者希望本文具有一些参考价值为以后的跨文化交流及房地产广告方面的研究做出微薄的贡献。关键词：房地产广告；差异性；文化交流ContentsAbstract摘要1.Introduction1.1ResearchBackground1.2ResearchSignificance1.3TheOutlineoftheThesis2.LiteratureReview2.1StudiesofAdvertisements32.2StudiesofRealEstateAdvertisements33.TheoreticalFramework43.