毕业论文-秦杰伟.doc

摘要随着移动终端的不断发展和5G时代的到来我国目前的互联网环境也在不断高速发展人们对互联网的使用更为频繁人们获取信息的渠道也从原来的纸质报刊到现在的各类新媒体新媒体行业在互联网高速发展的背景下迎来了机遇也迎来了挑战。哔哩哔哩作为一家以二次元文化起步的新媒体平台近年来在互联网高速发展的背景下其发展的速度不容小觑逐渐活跃在大众的视野中已经有着成为主流媒体的潜力是目前年轻人最喜爱的新媒体平台之一。本文以哔哩哔哩为例从营销模式的视角通过对哔哩哔哩发展的背景企业的定位视频的特点以及其在互联网营销中采用的方式进行分析并整理总结哔哩哔哩的优势并根据整理相关文献提出其在营销模式上可能存在的问题针对哔哩哔哩当前的发展提出一些参考性意见。并希望以哔哩哔哩为例能够给予当前新媒体平台如何发展提供方向借鉴哔哩哔哩的发展情况和营销模式不断调整自身的营销战略和手段以提升品牌知名度加强用户粘性提高企业的竞争力。关键词：新媒体哔哩哔哩二次元营销模式AbstractWiththecontinuousdevelopmentofmobileterminalsandthearrivalof5geraChina'scurrentInternetenvironmentisalsoconstantlydevelopingatahighspeedpeopleusetheInternetmorefrequentlypeoplegetinformationfromtheoriginalpapernewspapersandmagazinestoallkindsofnewmedianewmediaindustryinthecontextoftherapiddevelopmentoftheInternetusheredinopportunitiesandchallenges.BiliBiliasanewmediaplatformstartingfromthesecond-ordercultureinrecentyearsunderthebackgroundoftherapiddevelopmentoftheInternetitsdevelopmentspeedcannotbeunderestimatedgraduallyactiveinthepublicvisionhasthepotentialtobecomethemainstreammediaandisoneofthemostfavoritenewmediaplatformsforyoungpeople.FromtheperspectiveofmarketingmodelthispaperanalyzesandcollatesthebackgroundofthedevelopmentthepositioningofenterprisesthecharacteristicsofvideoandthewaysitadoptsinInternetmarketingsummarizestheadvantagesofbilibiliputsforwardthepossibleproblemsinmarketingmodelbasedontherelevantliteratureandputsforwardaproposalforthecurrentdevelopmentofBiliBiliSomereferences.Andhopetotakebilibiliasanexampletoprovidedirectionforthecurrentdevelopmentofnewmediaplatformlearnfromthedevelopmentandmarketingmodeofbilibiliandconstantlyadjusttheirownmarketingstrategiesandmeanstoimprovebrandawarenessstrengthenuserstickinessandimprovethecompetitivenessofenterprises.Keywords:NewmediaBiliBiliTwodimensio